. Florists' review [microform]. Floriculture. 22 f The Florists^ Review Mabch 4, 1920 At the same time the retail members of the association were appealed to by a mimeograph notice from the secre- tary. They were urged to unite to push the sale of flowers at popular prices on these two days. The notice said: "Friday of this week a quarter-page ad will be run for you in the Tribune, calling attention to the fact that flow- ers are plentiful and giving a reason why they are plentiful. It also calls at- tention to the fact that you and several hundred other florists will display flow- ers in
. Florists' review [microform]. Floriculture. 22 f The Florists^ Review Mabch 4, 1920 At the same time the retail members of the association were appealed to by a mimeograph notice from the secre- tary. They were urged to unite to push the sale of flowers at popular prices on these two days. The notice said: "Friday of this week a quarter-page ad will be run for you in the Tribune, calling attention to the fact that flow- ers are plentiful and giving a reason why they are plentiful. It also calls at- tention to the fact that you and several hundred other florists will display flow- ers in abundance on Friday and Satur- day, and also that for these two days you will offer them at reasonable prices. "There is no doubt but what this ad will direct a good many people to your stores. As an extra inducement we urge that you quote a reasonable price on flowers for Friday and Saturday, be- cause it will mean that you can do a volume and make just as much money, even more. Would you not rather, in order to get the public into your stores, make a profit of $1 each on ten sales than to make a profit of $2 on fewer sales?" Individuals Tie Up. The advertising, of course, was for the benefit of the entire trade, but in- dividual florists took advantage of the occasion to reenforce the appeal by ad- vertisements of their own. A, Lang^ followed the advertising argument used by the association, offering stock, at re- duced prices in the advertisement which is reproduced on page 23. It appeared in Saturday's Tribune, The result was a big Saturday busi- ness in Chicago retail stores. Though prices had been easing during the week previous, it required some time for the public to realize the fact. For when prices were high the old-time patrons had stayed away from the florists' shops and did not know, therefore, when prices began to drop. The advertising of the Chicago florists made known to them the lower prices that reigned, and produced large sales. In New York. The sa
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
