. Florists' review [microform]. Floriculture. ??'.:' """^rifi it' / i7jT,T"'7;^»«:^";t!prT'- •H The Florists' Review December 28, 1922. A NEW SCIENCE. Marketing Comes in for Study. It has been made apparent, many a time, that florists, meaning growers, are an unusually studious lot; they seek and devour cultural matter in the printed form, seeming never to tire of it. But the selling end of the business is quite another matter. Only recently has anyone indicated interest in the commercial end of the business. In other lines, however, it has for some time been recognize
. Florists' review [microform]. Floriculture. ??'.:' """^rifi it' / i7jT,T"'7;^»«:^";t!prT'- •H The Florists' Review December 28, 1922. A NEW SCIENCE. Marketing Comes in for Study. It has been made apparent, many a time, that florists, meaning growers, are an unusually studious lot; they seek and devour cultural matter in the printed form, seeming never to tire of it. But the selling end of the business is quite another matter. Only recently has anyone indicated interest in the commercial end of the business. In other lines, however, it has for some time been recognized that there are successful ways of selling, just as there are success- ful ways of doing everything else, and that the salesman who sets out to do so can separate the successful ways from the unsuccessful and, by using the one and keeping away from the other, thereby can increase his efl5ciency and earnings, be they wages or profits. It seems that department stores have led in the study and instruction in sales- manship; many of them have classes for their sales forces, seek to teach the successful methods and require that they be followed. Florists can profit by studying the department stores' meth- ods. Betail Salesmanslilp. "The Elements of Retail Salesman- ship," by Paul Wesley Ivcy, is the book most used by department store classes in salesmanship. It is a book every florist would do well to read; if he does he will be sure to pass it on to the people who work for him. The Review will send it, postpaid, on receipt of the pub- lisher's price, $ Probably everybody who thinks at all about salesmanship has realized that in its study lies the best chance of increas- ing the volume of business in the florists ' * trade. How to make more or larger salesf That is the qu«»t4on. The man who finds the correct answer solves the problem of high rents, high wages, of constantly rising cost of doing business; he puts the overhead expense back where it used to be &qu
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
