. Florists' review [microform]. Floriculture. OcorKe Asmus. Herman P. Knoble. S. A. Anderson. The Committee of the F. T. D. which Investigated the Cost of Doing Retail Flower Business. yi^tiSJtX8*]tXStll\Syi^[XS^l^llS^l^LXS^lxS/,"^l^ COST OF DOING BUSINESS )i^^ir7Sviiys>nr/svi>7Stir)^r/svir/svirrSYiirsvirirsvirr*^. N OEDER to get a broader scope of the relative cost of doing business to the profits derived from this transaction, the committee thought it advisable this time to call on at least ten florists of prominence in the United States to give us a report of their ex-' penses in
. Florists' review [microform]. Floriculture. OcorKe Asmus. Herman P. Knoble. S. A. Anderson. The Committee of the F. T. D. which Investigated the Cost of Doing Retail Flower Business. yi^tiSJtX8*]tXStll\Syi^[XS^l^llS^l^LXS^lxS/,"^l^ COST OF DOING BUSINESS )i^^ir7Sviiys>nr/svi>7Stir)^r/svir/svirrSYiirsvirirsvirr*^. N OEDER to get a broader scope of the relative cost of doing business to the profits derived from this transaction, the committee thought it advisable this time to call on at least ten florists of prominence in the United States to give us a report of their ex-' penses in figures of percentage, in this ?way making it unnecessary to reveal or •disclose any actual figures in dollars or Salaries of employees Rent Advertising Delivery expense Depreciation and bad debts All other expenses, including light, insurance, stationery, tel- ephone, legal, postage, ice, com- mission, donation and Net profit Our advertising is .53 per cent higher than it was last year as per the figures given, but in previous years we had a reserve for spe- cial purposes and from this special fund we used a large part for advertising this year, and IT we should count this special amount in, it would amount to a little over 6 per cent, and because this was a reserve fund and practically separated and individual from the capital of the business, I did not let the auditor take it into consideration in setting up the table. The delivery expense is the actual cost of our. automobiles and car fares. I could not give you the exact amount of what the delivery of one order costs, because the salaries of the chauf- feurs and the salaries of the errand boys are in- cluded in No. 4, while the insurance on the automobiles is included in No. 9. In No. 9 I put all the petty expenses of our business. The average amount of an order sold is $ The average cost of each delivery, based only on the cost of the automobiles and the actual
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
