. Electric railway journal . , Mass., has issued an illustrated circular on Universal safety tread forschool work. Walter A. Zelnicker Supply Company, St. Louis, Mo., has issued the bulletin No. 207, giving a partial list of thematerial it has on hand. Drew Electric & Manufacturing Company, Indianapolis,Ind., has issued an illustrated circular, printed in twocolors, describing the Drew protective and reclaiming polesleeve. Dearborn Chemical Company, Chicago, 111., has just is-sued a booklet entitled incrustation, Corrosion, Foamingand Other Effects of Water Used in Steam Making andMethods of P
. Electric railway journal . , Mass., has issued an illustrated circular on Universal safety tread forschool work. Walter A. Zelnicker Supply Company, St. Louis, Mo., has issued the bulletin No. 207, giving a partial list of thematerial it has on hand. Drew Electric & Manufacturing Company, Indianapolis,Ind., has issued an illustrated circular, printed in twocolors, describing the Drew protective and reclaiming polesleeve. Dearborn Chemical Company, Chicago, 111., has just is-sued a booklet entitled incrustation, Corrosion, Foamingand Other Effects of Water Used in Steam Making andMethods of Prevention. The booklet is divided into threechapters, chapter 1 describing corrosion and its causes;chapter 2, incrustation; and chapter 3, foaming. A de-tailed description of the service rendered by this companyis also given. Electric Railway Journal Published by the McGraw Publishing Company, of Street Railway Journal, and Electric Railway Review Vol. XLVIII NEW YORK, SATURDAY, OCTOBER 14, 1916 No. 10. THE ONLY TIME NOT TO START A PUBLICITY CAMPAIGN What Is the Best Time for a Publicity Campaign ? Almost everybody agrees that publicity is the bestpolicy. Two questions rerrliin: When ? How ? The best time for publicity is NOW and all thetime hereafter. The only time not to start a publicity campaignis when the air is full of bricks thrown by citizens,officials, politicians and strikers. Corporation publicity is not an umbrella for asudden thunder shower. It is a permanent shelter from misunderstanding,unreasonable attack, unfair dealing; and permanentshelters are not built in a day. Think over the publicity campaigns you knowabout. Nine out of ten have been started in a crisis. For years armor plate manufacturers allowed toexist unchallenged the belief that armor—some of itblow-holed—was being foisted upon the governmentby a little coterie of greedy manufacturers at enor-mously profitable prices. These manufacturers waited until the Senate hadpassed a bil
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