. Florists' review [microform]. Floriculture. Geny Bros. "^fSis^ Members Florists' Telegraph Delivery 212 Fifth Avenue North NASHVILLE, TENN. Send an MEMPHIS Ordetsto THE FLOWER SHOP 84 Madison Avenue MEMPHIS. TENNESSEE 'WE NEVER SLEEP" Idlewild IV/f L* T ? Greenhouses IVlempniS, leiUl. 89 South Main Street "Dp-to-the-minute" Service and Execution Member Florists' Telegraph Delivery Memphis, Tenn. JOHNSON'S GREENHOUSES 153 MADISON AVE. EsUblished 1888 Member Florists' Telegraph Delivery Assn. The Leading FlorlHt of the Bonth JACKSON, TENN. Between Nishviile and Memohis _SAN


. Florists' review [microform]. Floriculture. Geny Bros. "^fSis^ Members Florists' Telegraph Delivery 212 Fifth Avenue North NASHVILLE, TENN. Send an MEMPHIS Ordetsto THE FLOWER SHOP 84 Madison Avenue MEMPHIS. TENNESSEE 'WE NEVER SLEEP" Idlewild IV/f L* T ? Greenhouses IVlempniS, leiUl. 89 South Main Street "Dp-to-the-minute" Service and Execution Member Florists' Telegraph Delivery Memphis, Tenn. JOHNSON'S GREENHOUSES 153 MADISON AVE. EsUblished 1888 Member Florists' Telegraph Delivery Assn. The Leading FlorlHt of the Bonth JACKSON, TENN. Between Nishviile and Memohis _SANDS THE FLORIST CHAS. W. CHOUGH Member Knoxvilie^Tenn* All Orders Given Special Attcntion-C* COVINGTON, KY. .,._ ^ S^o^ Slock. Prompt Delivery. MILLER. "TTTTi^ ; Grower Mary Johnston, Florist Nee Patenon ^^i^'^^r^^Jr''vtS Baltimore, Md. In J^HilN 1 w\i^lV, T where prestige counts for much, let your customers be represented by a concern whose progressiveness is combined with the dignity of forty- six years of distinguished service. 550 FOURTH AVENUE-LOUISVILLE" Members F. T. D. Association. ESTABLISHED 1847 F. T. THE NAME PROTECTS YOU Steamers are Again Sailing on Schedule Deliveries made on board BOSTON 1 PARK STREET 799 BOYIJSTON STREET NEW YORK 661 FIFTH AVENUE LEXINGTON. KY. John A. Keller Co. INCORPORATED Main St., Opposite Phoenix Hotel Member Florists* Telegraph Delivery Ass'n. Systematic Advertising. The logical conclusion is reached that it will pay almost every retail floral es- tablishment to advertise. Therefore consideration should be given to the ways and means that the average florist may utilize. The most prevalent evil that I have found is the tendency towards spasmodic advertising effort. No matter how well you believe in it, to advertise now and then without some definite, systematic plan clearly indicates that you do not understand the function of advertising. It also indicates that you do not appre- ciate its almost cer


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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912