. The American florist : a weekly journal for the trade. Floriculture; Florists. 1919. The American Florist. 49 contributions are to be used toward the publicity planned for tliis year. Tlie lOlS campaign was conducted and financed wliolly tlirougii the fund pro- vided last year, consequently there is no deficit, to be made up from this year's fund. postcard to each person reached by a page in that publication would cost $23,000, and then not tell a story so well. There was spent last year on magazines of nation-wide circulation, about .'i!o5,000 of the florists' publicity fund. It was necessa
. The American florist : a weekly journal for the trade. Floriculture; Florists. 1919. The American Florist. 49 contributions are to be used toward the publicity planned for tliis year. Tlie lOlS campaign was conducted and financed wliolly tlirougii the fund pro- vided last year, consequently there is no deficit, to be made up from this year's fund. postcard to each person reached by a page in that publication would cost $23,000, and then not tell a story so well. There was spent last year on magazines of nation-wide circulation, about .'i!o5,000 of the florists' publicity fund. It was necessary to interest peo-. CHRVSANTHEMUM LOYALTY. Photographed November 30, 1918, at the Establishment of Elmer D. Smith A Adrian, Mioh. CAMPAIGN RALLY IN PHILADELPHIA. There was an enthusiastic rally of the florists of Philadelphia and neigh- boring cities as part of the progi-amme of the Florists' Club of Philadelphia lor its meeting on January 7. Over 250 members of the trade were in attend- ance, and interest ran high. Among the speakers on "Publicity for Flowers" were Henry Penn, Boston, chairman of the publicity committee; Major P. F. O'Keefe. Boston; Wallace R. Pierson, Cromwell. Conn.; Wm. F. Gude. Wash- ington. D. C; Secretary John Young. New York; Robert Craig, Philadelphia; and W. F. Therkildson. Philadelphia. Charles Grakelow. presided at the re- quest of the club's president. Alban A. Hnrvey. and in a most able manner introduced the speakers. Henry Penn told of the wonderful results obtained from the 1f)lS cam- paign. Particulnrlv surprising were thev nnder the distressing business conditions experienced by all trades. With the work kept going, much greater returns now were to be ex- pected. He emphasized the nf fin evtpnded use of the slognn. "Say it Avith ; and a sreneral linking no with the onmpaign publicitv tbrousrh the use of the service offered bv tbf^ promotion bureau. He advocated _nn extension of interest in the camp
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Keywords: ., bookcentury1800, bookdecade1880, booksubjectfloriculture, bookyea
