A Dancer recreating the Citroen C4 dancing robot ad, at Motorexpo 2005, Canary Wharf, London
The Citroën C4 is a compact car (C-segment) produced under their Citroën marque, from the French automaker PSA Group, and later Stellantis. It was positioned to be the successor to the Citroën Xsara. The first generation production started in September 2004. he car's advanced technology was the focus of a well-known television advertising campaign showing the car transforming into a giant dancing Transformer, accompanied by the song "Jacques Your Body (Make Me Sweat)" by Les Rythmes Digitales. At the end of the sequence, the robot transforms back into a car, over the slogan "Alive With Technology". The dance moves were based on the concept of a Transformers break dance routine, developed from moves recorded by the agents from Justin Timberlake's choreographer Marty Kudelka. Although the advertisement was produced by a music group from Canada, and the scenery was downtown Vancouver, the car is not available in North America. The entire sequence and scenery were digitally created. Apple Shake was used to digitally generate visual effects. This commercial has since been credited to District 9 director Neill Blomkamp.
Size: 2048px × 3072px
Location: Canary Wharf, Isle of Dogs, London
Photo credit: © John Gaffen / Alamy / Afripics
License: Licensed
Model Released: No
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