. Florists' review [microform]. Floriculture. '7»- Septembbb 2, 1916. The Florists^ Review 18. Original Decoration in the Store of the Art Floral G>., San Francisco, Put In for S. A. F. Convention Week. for the materials used in funeral work. Charge for your time and your skill; charge for service and give good service. FOE •' NATIONAL FLORISTS.'' Colored advertising posters will be lOne of the features of the advertising campaign which the National Floral Corporation, of New York, proposes to Jaunch this fall in behalf of its mem- bers, the National Florists. The post- ers are being furnis
. Florists' review [microform]. Floriculture. '7»- Septembbb 2, 1916. The Florists^ Review 18. Original Decoration in the Store of the Art Floral G>., San Francisco, Put In for S. A. F. Convention Week. for the materials used in funeral work. Charge for your time and your skill; charge for service and give good service. FOE •' NATIONAL FLORISTS.'' Colored advertising posters will be lOne of the features of the advertising campaign which the National Floral Corporation, of New York, proposes to Jaunch this fall in behalf of its mem- bers, the National Florists. The post- ers are being furnished to every florist who has purchased the right to be known as the National Florist of his community. They are to be attached to the store windows of the florists simultaneously with the appearance of the magazine advertisements and other forms of publicity. The purpose of the advertising will be not only to per- suade the general public to buy more flowers, but to use flowers as gifts to -oijt-of-town friends, and to instruct the buyer how to mail his order and payment to the National Florists at the point where the flowers are to be de- livered. The trade-mark of the organ- ization, National Florist, upon, a shield, ?^ill be prominently displayed in all ad- vertising, as that is the keynote of the campaign. In order that the advertis- ing may "hook up," the store fronts of the National Florists will be deco- rated with the trade-mark. The posters are not large, being about two feet long and five inches high. They are printed in red and green, on glazed paper. Catchy phrases have been coined, such as ''Saturday Flowers Make Sunday Gladness" and "Love Insurance: Buy ; Others announce the cur- rent flowers on sale: "Chrysanthe- mums Are In Season," "Fresh Violets Just Received" and "American Beauty Day, Extra Long ; All posters feature the trade-mark, and some of them are adorned with colored illustrations
Size: 2260px × 1106px
Photo credit: © Library Book Collection / Alamy / Afripics
License: Licensed
Model Released: No
Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
