. Hardware merchandising March-June 1915 . ny more for fuel than does the oillantern. For the autoist what could bemore convenient than a lantern that canwith safety be taken in close proximityto gasoline, or can be used in closely ex-amining any portion of the machineryconnected with the auto. The productionof a powerful light in safe form, froman ordinary dry cell battery, procurable. at almost any hardware store has beenone of great accomplishments of modernscience. Much more could be said about themodern electric lantern, but it is onlyone of the many modern electric lighting-devices which
. Hardware merchandising March-June 1915 . ny more for fuel than does the oillantern. For the autoist what could bemore convenient than a lantern that canwith safety be taken in close proximityto gasoline, or can be used in closely ex-amining any portion of the machineryconnected with the auto. The productionof a powerful light in safe form, froman ordinary dry cell battery, procurable. at almost any hardware store has beenone of great accomplishments of modernscience. Much more could be said about themodern electric lantern, but it is onlyone of the many modern electric lighting-devices which have been developed andperfected during recent years. Another line, flashlights, have been onthe market to some extent for some years, but it is only within the pastthree or four years that the great pos- McJtvitys Messenger { any article lit paid an t*c*ipi^ olPric*-anyu?ti9r. Oectrlc Flashlights ire no longer a novelty. 1thoroughly practical and satisfactory medium lor <talnmg a quick, slrong, safe light—uselul In t s McJivlty Sr Sons, John, N. B. Reproduction of advertisement by & Sons, Ltd., St. John, ,featuring electric flashlights. sibilities of this line have been recog-nized. Flashlights are made in a largevariety of sizes and shapes. They aresold at various prices according to de-sign, finish, etc. There are tubularflashlights; miners tubular flashlights;vest and coat pocket flashlights; revolverflashlights and many others. One Merchants Experience. Some years ago before the real valueof the flashlight was generally known andbefore they were perfected and stand-ardized as they are to-day. a retail hard-ware merchant in an Ontario city wasinduced by a specialty traveler to placein stock six tubular flashlights. Drycells in those days were not stocked asthey are to-day and the traveler sentalong six dry cells for use with theflashlights. The new line was lookedupon as a fad line, and the merch-ant began to feel that he had beenst
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