. Godey's lady's book . ions of styles suggested by the requirements ofdifferent tastes, was the limit of Mme. Demorests firstexpectations ; but it was very soon found desirable toemploy original and skilful designers, and profitable toimport from the fountain-heads of London, Paris, andBerlin the latest novelties calculated to attract attentionand admiration in the world of fashion. By this time, 1853, a more extended sphere of opera-tion became necessary, and the establishment was re-moved from Canal Street into more spacious quarters,No. 375 Broadway. In 1S60, the tide of business movingup


. Godey's lady's book . ions of styles suggested by the requirements ofdifferent tastes, was the limit of Mme. Demorests firstexpectations ; but it was very soon found desirable toemploy original and skilful designers, and profitable toimport from the fountain-heads of London, Paris, andBerlin the latest novelties calculated to attract attentionand admiration in the world of fashion. By this time, 1853, a more extended sphere of opera-tion became necessary, and the establishment was re-moved from Canal Street into more spacious quarters,No. 375 Broadway. In 1S60, the tide of business movingup made a change of location necessary, and the presentlarge and commodious building, 473 Broadway, 26 feetfront by 60 feet deep, is now entirely occupied by this,establishment as follows :— First floor, show-room and publishing department ofMme. Demorests Mirror of Fashions, an illustration ofwhich is here presented. Second floor is occupied fordress and corset making. Third floor, for the manufac- godets arm-chair. 409. tare of Prize Medal Skirts. Fourth floor, for patternmaking. Immediately in the rear of this establishment,on Green Street, is their large machine-shop, supplied•with steam power for the manufacture of Mine. Demo-rests running stitch Sewing-Machine, capable of turningout one hundred said machines per day. Orders from dressmakers at a distance have become avery important item in the business of this house, andto secure them against imposition, and to extend to themthe advantages of a known connection, the privilege ofusing the name is allowed, and such agencies in thehands of enterprising, honorable, and trustworthy per-sons granting all the privileges of regular authorizedbranches. The number of these is now upwards of onehundred and thirty, located in every part of the UnitedStates, Cuba, and the Canadas. The thought and laborconnected with the stated and frequent requirements ofthese branches is great, but is little compared with theregular trade in pattern


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Keywords: ., bookcentury1800, booksubject, booksubjectarts, booksubjectcostume