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. Florists' review [microform]. Floriculture. THE RETAIL STORE A PAGE OF HINTS AND HELPS FOR THE RETAIL FLORIST THIS FOR A FUNERAIfc There are a number of interesting features about the accompanying illus- tration, which shows the work of the E. C. Ludwig Floral Co., of Pittsburgh. In the first place, here is a most unusual funeral design, as the splendid vase of Premier roses was one of numerous floral pieces that this concern sent to the burial of Mrs. Henry Buhl, Jr. Baskets of flowers have become quite common at funerals, but big Beauty vases filled with long-stemmed rosea Btill are rarely
. Florists' review [microform]. Floriculture. THE RETAIL STORE A PAGE OF HINTS AND HELPS FOR THE RETAIL FLORIST THIS FOR A FUNERAIfc There are a number of interesting features about the accompanying illus- tration, which shows the work of the E. C. Ludwig Floral Co., of Pittsburgh. In the first place, here is a most unusual funeral design, as the splendid vase of Premier roses was one of numerous floral pieces that this concern sent to the burial of Mrs. Henry Buhl, Jr. Baskets of flowers have become quite common at funerals, but big Beauty vases filled with long-stemmed rosea Btill are rarely used in that connection. However, nothing could be more suit- able for the purpose. The illustration also shows the Lud- wig advertisement on the show window; the firm name, the trade slogan and the telegraph delivery. It seems open to question, however, if the name of the Telegraph Delivery Association is as yet sufficiently well known to the public 80 that, used alone, it carries the mes- sage the florist intends. Will someone please coin a short phrase like our trade slogan which will as clearly explain the method by which flowers are delivered at a distance? FLOWER COVER AT THE GRAVE. C. E. Rossiter & Son, Sunbury, Pa., are making a new wreath and flower cover for use at graves. It ia a sturdy container made of a transparent sub- stance called Pyralin, a product of the. \Ay^^ k' ^>,v:, ?''?-^U ?««' ,-^?. Please note that these images are extracted from scanned page images that may have been digitally enhanced for readability - coloration and appearance of these illustrations may not perfectly resemble the original Chicago : Florists' Pub. Co
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912