. Florists' review [microform]. Floriculture. ! 'O REMOTE STORAGE -2^ If' 'JSiF- 1*' ^l' mf- I6if ,|JE'' * Jnfih «ti^ ^?H*^V ^r 1 "W 'i>-M y»h i1^4 > »- -(;.?, ??».. Pi !^-'- i; I. ==a^^ figf^J^^^ '^=^0.^^= HITTINd THE PUBLIC M IN THE EYE i^ 3c: 3C 3 BY C 31= 3c: :2=ic 1 About Our Business Is Fl(u\ ; A uumlicr of f 1 () r i s 1 -; tlirou^jhout t li (? c o u n t r y liav t a s w i t li artistie taste, yet wluMi it eomes to the advertisiiiLj, it seems as thou^'h llorists lose sj^^lii nf the fact that ad- vertisintr ean ictlect the iieautv of tlieir <;oods. I liey siMid ty
. Florists' review [microform]. Floriculture. ! 'O REMOTE STORAGE -2^ If' 'JSiF- 1*' ^l' mf- I6if ,|JE'' * Jnfih «ti^ ^?H*^V ^r 1 "W 'i>-M y»h i1^4 > »- -(;.?, ??».. Pi !^-'- i; I. ==a^^ figf^J^^^ '^=^0.^^= HITTINd THE PUBLIC M IN THE EYE i^ 3c: 3C 3 BY C 31= 3c: :2=ic 1 About Our Business Is Fl(u\ ; A uumlicr of f 1 () r i s 1 -; tlirou^jhout t li (? c o u n t r y liav t a s w i t li artistie taste, yet wluMi it eomes to the advertisiiiLj, it seems as thou^'h llorists lose sj^^lii nf the fact that ad- vertisintr ean ictlect the iieautv of tlieir <;oods. I liey siMid ty news- pajpers and otlui meibums typeset ad- vertisements 1li:it lie not li.'uc the tourli (if individualism that makes them stand mi' t'rom the ailvertise- ments ot' tin' .lui'er, tlii' buttdier, or the CM iidlest ii' k 'iiaker. The Eve of Economy. • Mmdi nidiiev i;(i[ lie wasted in ad- \'ei't isiii^;. NT','111're sjuiuld tiie vyv at' economy be in i sn sharply as dii tlie ad\('i'tisiuLi: ac"lint, ami yet the ai|- \('rtisinL,' t'uii'l -hould not be stinteij. My lirm lias |.i,M.| thrmi^h e\|i('ii('iii-e that nidiii'v -: cut ill the (H'liiiaiN' idi lire h [iini: I ii ii :i lid the like, nv i u ad \ fit isi ml; -di. iiies preseiite(l b\- au irrcsiKinsibli' ik'.it iiii; ad\(trt isin^- sd- licitiPi'. is iisii;il!\- wasted. Wdien it is iiec('s-ar\, till- III 111 ildnat("s to (diarit- abjc (ir_L:ani/:it i"ii~. and it', pert'drc('. tlie\' must t:il '• a piocram ad\crtise- niciit. it is ii"i • liaiy:ed so iiiindi to the ail\ ell i-iiiL;' ac'iniiit as to the profit and loss aciuiiiit, under the item of charity. AVe ha\-e iTniid that our best adver- tisiiiM- me'liuins are: First, ciistdiiiers; ^ccomi. direct ad\ crt islnij in the fdini <'i' persomil letters; third, new sji;ipei- advertising,'; fourth, window ili-plays. This general campaij;n is sup]idited by various methods of ad- vertising, such as sti'eet car cards, THOMAS H. JOY Sales Manager
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
