. Bulletin. Agriculture -- New Hampshire. MARKETING NEW HAMPSHIRE McINTOSH APPLES 11 market for these three sizes were $ $ and $ Although the retail price of the 3 inch size was 20 cents a box higher than that of the 2*/2 inch, it sold 28 per cent faster. Again, when the 3 inch size was priced 70 cents a box higher than the 2*4 inch, it sold five times as fast as the smaller size. The 3 inch apples cost more per box but they sold faster and yielded a much larger total profit than the two smaller sizes in the same period of time. (See Fig. 8 and Ap- pendix Table X.) Influence of C
. Bulletin. Agriculture -- New Hampshire. MARKETING NEW HAMPSHIRE McINTOSH APPLES 11 market for these three sizes were $ $ and $ Although the retail price of the 3 inch size was 20 cents a box higher than that of the 2*/2 inch, it sold 28 per cent faster. Again, when the 3 inch size was priced 70 cents a box higher than the 2*4 inch, it sold five times as fast as the smaller size. The 3 inch apples cost more per box but they sold faster and yielded a much larger total profit than the two smaller sizes in the same period of time. (See Fig. 8 and Ap- pendix Table X.) Influence of Condition The larger sizes of Mc- intosh apples on sale in our markets are often conspi- cuously bruised, "hese larg'e sizes should be 100 150 -P0UUD5 501D- 200 given Lfev spe- Fig. 8. Retail Sales and Gross Profits 3 INCH. ll/2 INCH, AND 2% INCH FANCY McIntosh Apples Sold in Adjoining Lots over the Same Period of Time on cial care in inching, packing, trucking, and handling in stores. Two lots of large size Mcintosh (3 inch minimum) were pur- chased for experimental sales in the Nashua store. Lot 1 was orchard packed but Lot 2 was rehandled and packed in a city storage. Conspi- cuous bruising was shown in one-third of the apples in Lot 1 and in two-thirds of the apples in Lot 2. Lot 1 cost $ a box as compared to $ for Lot 2, but the higher priced apples definitely proved to be the better sellers. They had a more rapid turnover and netted 22 cents a box more. To further determine reaction to bruising, two selected lots were made up from those same apples (Lots 1 and 2) : Lot A - not conspi- cuously bruised, and Lot B - conspicuously bruised. Boxes of Lot 1 and Lot 2 together gave equal amounts of Lots A and B. The better apples in Lot A (not conspicuously bruised) sold about three and one- half times as fast at one cent more per pound than Lot B (conspi- cuously bruised). Even though Lot A was by no means free from bruises, it was more profitable to handle.
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