. Electric railway journal . lis. The public, justlyor unjustly, has become so suspicious of the electricrailway companies that it may be expected to rejectany service-at-cost or public ownership question sub-mitted to popular vote, no matter how fairly the planmay be formulated, if it is not thoroughly convincedthat the capital item has been fairly and honestly ar-rived at. The failure of a company to preserve its recordmay in the end hurt its stockholders more than it maythe public. it will command in theopen market. Even withincreasing intelligence ev-erywhere it is still difficultto obtain


. Electric railway journal . lis. The public, justlyor unjustly, has become so suspicious of the electricrailway companies that it may be expected to rejectany service-at-cost or public ownership question sub-mitted to popular vote, no matter how fairly the planmay be formulated, if it is not thoroughly convincedthat the capital item has been fairly and honestly ar-rived at. The failure of a company to preserve its recordmay in the end hurt its stockholders more than it maythe public. it will command in theopen market. Even withincreasing intelligence ev-erywhere it is still difficultto obtain acceptance ofthe fact that wages areto a very large extentself-adjusting. That thisis so is indicated by theinstances at Albany andin Eastern Massachusettswhich have just been the employer had asmuch to do with fixing la-bor prices as labor is in-clined to think, then theunscrupulous employerwould indeed be in a posi-tion to wield an influencemost detrimental to society. 670 Electric Railway Journal Vol. 57, No. 15. PANORAMIC VIEW OF NEW BKIGHTON. THE HEADQUARTERS OF THE BEAVER VALLEY TRACTION COMPANY Adjusting Fare to Length of Ride Five-Cent Fares for Short Rides Retained by Beaver Valley Traction Company, High Zone FaresHaving Been Found to Decrease the Utility of the Electric Railway—Short ZonesAre Established After Traffic Surveys — Incidentally RevenuesHave Increased as Railway Keeps Functioning THE contradictory deductions made from data onfare increases in relation to changes in traffic haveproved the necessity for studying each propertyand even the individual lines of each property separatelyin order to equate the value of the different factorsthat make up the total result. A study of this kindhas been made available by W. H. Boyce, general man-ager of the Beaver Valley Traction Company, who isa decided believer in studying and meeting the needsof transportation patrons from the merchandisingstandpoint. A Country Shoestring System The Beaver Valley Tracti


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