Electrical news and engineering . ing plants. The pul)lic will not seek us and ask to be told the won-ders of tlie electrical industry. Instead, we must seekthem. Ill every city of Western Canada there arc clubs andorganizations to whom we have a story to tell, but we arenot making speed records in getting to them with ourpropaganda. .•\s an example: There are several well-organized com-munity clubs in the city of Winnipeg that meet at frequentperiods, always in the evening. It is commonly known tliatone of their problems is to get timely and interesting sub-jects. Is there an opportunity here
Electrical news and engineering . ing plants. The pul)lic will not seek us and ask to be told the won-ders of tlie electrical industry. Instead, we must seekthem. Ill every city of Western Canada there arc clubs andorganizations to whom we have a story to tell, but we arenot making speed records in getting to them with ourpropaganda. .•\s an example: There are several well-organized com-munity clubs in the city of Winnipeg that meet at frequentperiods, always in the evening. It is commonly known tliatone of their problems is to get timely and interesting sub-jects. Is there an opportunity here for the electrical in-dustry? Thousands of new buildings are going to be erect-ed in Western Canada in the next few years, and it is to theowners of these new buildings the electrical merchants havea message to tell. These prospective owners have got tolie sold to the electrical industry before they build if thingselectrical are to play the part they should in tliese new^tructures. Tlie industry has im]iortant sales work to do. Mr. L. M, Coch home owners, clubs, realtysociations and many other with architects, associationmen. building contractorssimilar organizations-Special Propaganda RequiredIt is by working publicly with these bodies that realprogress can be made, and the masses reached. To accom-plish this, the right kind of publicity and propaganda hasgot to be planned. The manufacturer^ jobber, dealer andcentral station must never lose sight of the fact that theyare setting out to sell the consumer, and thus plan their ad-vertising so that it will appeal to the layman. .\ large per-centage of the so-called consumer advertising as gotten out THE NEWS to-day goes into the inventory honfire of tlic jobher, and thedealer. The dealers, central stations and jobbers can get alongwith a limited supply of bulletins, catalogues, pamphlets,etc., written in the usual terms of the industry and for useamong the trade, but a new standard has got to be set inconsumer adve
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Keywords: ., bo, bookcentury1800, bookdecade1890, bookidelectricalnewsen31donm
