The principles of advertising arrangement . Unique and pe-culiar decorat-ive matter ormaterial, Ithink, alsocounts. I meanthe border, theornaments andthe like. Yousee such thingsquicklyenough, butusually youdont meet them Outpvit LimitedWithout HigK Prictf The Howard Watch M: JohnMuirS(aOdd Lots Of SlocU. with understanding, both as anattracting force and as a per-suasive factor. We perceive that certain posi-tions attract the eye, all otherthings being equal; second, thatodd or peculiar shapes and sizes of matter at-tract the eye;third, thatunique or newpicture illus-trations attractthe atten
The principles of advertising arrangement . Unique and pe-culiar decorat-ive matter ormaterial, Ithink, alsocounts. I meanthe border, theornaments andthe like. Yousee such thingsquicklyenough, butusually youdont meet them Outpvit LimitedWithout HigK Prictf The Howard Watch M: JohnMuirS(aOdd Lots Of SlocU. with understanding, both as anattracting force and as a per-suasive factor. We perceive that certain posi-tions attract the eye, all otherthings being equal; second, thatodd or peculiar shapes and sizes of matter at-tract the eye;third, thatunique or newpicture illus-trations attractthe attention,and, fourth,that all pecu-liar decorativematter possess-es an attractivepower. As aquestion, then,of attraction,we have allthese thingswithout consid-ering color, butwe do have to A FULL PAGE ARRANGEMENT ^pjI with whifPOF UNRELATED ADS WELL ^eai VVlin VVIIUC BALANCED IN AN OCCULT STYLE. agaiuSt black, and black Balance, you against white, and there is a see, is a matter of attracting the difference between white eye, but if a thing attracts the against black and black against eye and then doesnt sell, it white in power of appeal. We doesnt come up to our measure shall deal wnth that when we of what an advertisement ought take up color. I just want you to do—catching the attention is to see
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Keywords: ., bookcentury1900, bookdecade1910, booksubjectadverti, bookyear1912
