. British journal of entomology and natural history. Natural history; Entomology. BR. J. ENT. NAT. HIST., [E SOCIETY'S 'NEW LOGO Richard A. Jones ood Road, Nunhead, London SE15 3DE. It will not be long before members begin to notice a strange device adorning BENHS letterheads, notices, books, and yes, even the front cover of the Society's journal. At first sight it may appear vaguely familiar, but at the same time it will seem different and new. A few words of explanation are perhaps in order, for current members and hopefully, those in the future reading through their back issues trying to ge
. British journal of entomology and natural history. Natural history; Entomology. BR. J. ENT. NAT. HIST., [E SOCIETY'S 'NEW LOGO Richard A. Jones ood Road, Nunhead, London SE15 3DE. It will not be long before members begin to notice a strange device adorning BENHS letterheads, notices, books, and yes, even the front cover of the Society's journal. At first sight it may appear vaguely familiar, but at the same time it will seem different and new. A few words of explanation are perhaps in order, for current members and hopefully, those in the future reading through their back issues trying to get a flavour of the history of the Society as it was towards the end of the twentieth century. At a recent Council meeting, it was suggested that the Society ought to have a readily recognized logo* which could appear on its letterheads, on official documents, on promotional material, on its publications or those from other organizations which it supported, on its journal, or even, and this was quite a radical suggestion, on tee-shirts, sweatshirts or other ephemera. Other entomological and natural history societies have their own emblems so why not the BENHS? There were various suggestions, but it was immediately pointed out that the Society already had a logo of sorts—the peculiar beast woven into the Society's official tie. However, this design lacked the name of the Society. After much debate and discussion on how to proceed it was decided to incorporate the insect in question with a typographic representation of the Society's name in some compact form. Having come to the Society's aid previously for designs of Christmas cards, cover illustrations for the journal and the like, Rob Dyke volunteered to draw up some design suggestions. In the mean time, I tried to do some research on a question that had long been at the back of my mind—what animal is it anyway? At first glance, the long-tailed moth-like insect is obviously a member of the exotic neuropteran family, Nemopter
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Keywords: ., bookcentury1900, booksubjectentomology, booksubjectnaturalhistor
