The nation . Where do I belong?Her deepest wish is to be acceptedby her group and to feel she belongsthere completely. Then, once her wishto belong is fulfilled, she wants some-thing more. She wants to be some-body . . and leadership is oftenconferred on the basis of great knowl-edge and skillful use of in cosmetics causes morecomment as a rule and yields great-er authority than excellence in scho-lastic achievements. The manufacturers, by purveyingtheir tubes and bottles and jars, areoffering souls, school ratings andeven a course in living literature, for Finally, cosmet
The nation . Where do I belong?Her deepest wish is to be acceptedby her group and to feel she belongsthere completely. Then, once her wishto belong is fulfilled, she wants some-thing more. She wants to be some-body . . and leadership is oftenconferred on the basis of great knowl-edge and skillful use of in cosmetics causes morecomment as a rule and yields great-er authority than excellence in scho-lastic achievements. The manufacturers, by purveyingtheir tubes and bottles and jars, areoffering souls, school ratings andeven a course in living literature, for Finally, cosmetics among teen-agersis a most important means of com-munication. It is not only a subjectin which they are deeply interested,hut one through which they exploreeach others mind, taste, and brand knowledge are veryimportant to them. For all thesereasons girls are also very aware ofcosmetics advertisements. They studythem conscientiously. They deeply be-lieve in advertising and they believe. Drawing bj Burma] «n Figl< just ns deeply in the specialized pub-lications directed at them. Becauseteen-ag skeptical about the adult world, these means of mmmunication have a very heavysibility in the formation of thismderfully serisitiThe I formation in the field is S ?, the schoolgirls required reading. Its slogan is Brandloyalty starts in Seventeen, and itseasier to START a habit than toSTOP one! Seventeen s average reader is esti-mated to be fourteen years old, andsome of the advertisements wouldseem to be slightly out of order: wed-ding and engagement rings, furni-ture, fabrics, mascara, girdles, Hut then, as Seventeen 8its easier to start than to stop. Theissue of September, 1959, contained240 pages—of which 110 were total-is composed of advertisements. Al- r a hundred more pages carpartial columns of advertising. Fiftycontained none—except that thirty-two out of those fifty listed fashionsfrom department stores, and itemizedprices and sizes. The
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Keywords: ., bookcentury1800, bookdecade1860, bookidnation191jul, bookyear1865
