. Better fruit. Fruit-culture. Page 12 On January 1, 1918, these two concerns were consolidated, forming one large company for the handling of Phcz, Loju and Applju. From the gross sales of the first year, amounting to $65,000, the volume of this industry has grown until during 1920 thev are planning to do a total business of $3,000,000. Today in the Willamette Valley the growing of berries is encouraged in every way possible. Where growers were plow- ing up their berries several years ago because of failure to obtain a market, a market of tremendous size and of constant growth upward is now f
. Better fruit. Fruit-culture. Page 12 On January 1, 1918, these two concerns were consolidated, forming one large company for the handling of Phcz, Loju and Applju. From the gross sales of the first year, amounting to $65,000, the volume of this industry has grown until during 1920 thev are planning to do a total business of $3,000,000. Today in the Willamette Valley the growing of berries is encouraged in every way possible. Where growers were plow- ing up their berries several years ago because of failure to obtain a market, a market of tremendous size and of constant growth upward is now firmly established. It is more than a coincidence that this fruit juice industry from the very be- ginning adopted the policy of aggressive national advertising. During 1920 full- page advertisements in color will be printed in 28,000,000 copies of the Sat- urday Evening Post. As an outgrowth of the fruit juice industry, the Phez Company, which is now the name of the consolidated con- cern at Salem, Oregon, has just com- pleted a large jelly, jam and preserving plant which will have a capacity of several hundred carloads annually. Through this plant much of the valua- ble by-product of the berry will be utilized. BETTER FRQIT The prospects for the grower of small fruits, particularly in Oregon, were never so bright. Through big concerns like the Northwest Products Company a nation-wide stabilized market is being created for their products. This com- pany alone could increase its output many times over if it was given the tonnage. With a profitable market as- sured them, small-fruit growers in the Willamette Valley should be encouraged to plant small fruits on a most extensive scale. In fact, with the opportunity that is now offered them they should coop- erate to the fullest extent in assisting the by-products and other companies that are spending thousands of dollars in making for them such an extensive and profitable market for their fruits. In all the history of the Northwest
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