. The Koester school book of drapes; a complete text book and course of instruction in merchandise draping. Fig. 7 247 WAisr Dh.\im;s There may be some few old ladies wliofollow the mandates of comfort ratherthan those of fashion, but these are rarecases—with the average woman style isparamount—it is the one essential requisitein anything she wears. And the rapiditywith which style information travels isastonishing. A fashion is developed by theParis dressmakers—within a fortnight acomplete description with photographs, thegarments themselves perhaps, are in thehands of the leading American st
. The Koester school book of drapes; a complete text book and course of instruction in merchandise draping. Fig. 7 247 WAisr Dh.\im;s There may be some few old ladies wliofollow the mandates of comfort ratherthan those of fashion, but these are rarecases—with the average woman style isparamount—it is the one essential requisitein anything she wears. And the rapiditywith which style information travels isastonishing. A fashion is developed by theParis dressmakers—within a fortnight acomplete description with photographs, thegarments themselves perhaps, are in thehands of the leading American stores. Afew days later the new fashion makes itsappearance in the show windows. In the meantime the many fashionjournals, representing millions of circula-tion, have carried patterns and descrip-tions of the new mode to the most remotecorners of the country. Any woman whois willing to pay a dollar or so for a goodfashion journal, can get all the style infor-mation she wants, no matter how far inthe backwoods she may live. This uni-. rig. 9 Fig. 8 versal dissemination of style newsobliges the merchant to keep hisstock pretty well up to date. But no matter how much enter-prise the stores buyers may display,it is impossible to keep up the paceof a good fashion paper, such forinstance as Bon Ton. A journali>f this sort can naturally print thefashions long before the store canoffer the same modes in made The store therefore must de-pend upon the window dresser tor^how the new styles first. He caneasily do this if he will devote thenecessary time and work to masterI lie art of draping forms and bile more and more ready-to-wear:-;aniionts are being sold every year,there are many women who do notand never will wear stock wnmen who have their dresses 248 Waist Draim:s ^ 1 - ? \ J- ? Hi Fig. 10 ? ? 1 ^^^^^^^^1 249 Waist Drapes
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Keywords: ., bookcentury1900, bookdecade1910, bookidkoesterschoo, bookyear1913
