News notes of California libraries . ople come back to get each issue. If you are starting to builda collection, novels, westerns, romances and history of Mexico will beyour most attractive material. Remember that the people want to read on their level and not on thelibrarians level; that has to be considered if you want your collectionto be ALIVE. There are no recipes you can apply, only KNOW YOURCOMMUNITY and work with the individuals in it. Your success in thiswill be reflected in the success of your operation. It is a very interestingand challenging work to do. As a Latin American, I can e
News notes of California libraries . ople come back to get each issue. If you are starting to builda collection, novels, westerns, romances and history of Mexico will beyour most attractive material. Remember that the people want to read on their level and not on thelibrarians level; that has to be considered if you want your collectionto be ALIVE. There are no recipes you can apply, only KNOW YOURCOMMUNITY and work with the individuals in it. Your success in thiswill be reflected in the success of your operation. It is a very interestingand challenging work to do. As a Latin American, I can easily under-stand the problem that another Latin American can face in front of aninstitution called Library or Biblioteca, which has not had a mean-ing in his youth. In Latin America, one seldom goes to a library untilone gets to the university, and only a small percentage are that fortu-nate. So remember, behind the word library, many times there is nomeaning, and that is what WE have to build up. VOLUME 67, NO. 3, SUMMER, 1972 367. it Ciudad del Sol Migrant Camp, Soledad Lizana goes from door to door telling residents about thelibrary (photo: Carmen Romero). 368 NEWS NOTES OF CALIFORNIA LIBRARIES Reaching the Unreached Public John G. Fetro& A very wise man—not a librarian—recently said to me that he couldnot understand why librarians, since they are surrounded by books andinformation sources, are so inept in utilizing this material in operatingtheir libraries. Alarming to him was not only the ineptness in utilizingthe material but the fact that the librarians he dealt with seemed totallyunaware of the existence of this available material. Strangely enough, not too long afterwards at a meeting of librarians,his observations were confirmed when a librarian asked a library schoolteacher why library schools didnt teach courses in advertising andpublic relations for libraries and courses in how to make displays forlibrary use. The observation by the librarian was interesting b
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