. Florists' review [microform]. Floriculture. THE RETAIL STORE A PAGE OF HINTS AND HELPS FOR THE RETAIL FLORIST TAMPA'S NEW STORE. The beauties of nature are every- where impressive, but eonil)ine these natural creations with the skill, ex- perience and artistic temperament of ?jme of the members of the tratl'^, iixi i iece of art is produced which has an -resistible power of attraction. The ac- companying illustration depicts the ar- tistic abilities of members of the Knull Floral Co., Tampa, Fla., in the new store of this firm, opened recently. The pic- ture indicates clearly how beauty can
. Florists' review [microform]. Floriculture. THE RETAIL STORE A PAGE OF HINTS AND HELPS FOR THE RETAIL FLORIST TAMPA'S NEW STORE. The beauties of nature are every- where impressive, but eonil)ine these natural creations with the skill, ex- perience and artistic temperament of ?jme of the members of the tratl'^, iixi i iece of art is produced which has an -resistible power of attraction. The ac- companying illustration depicts the ar- tistic abilities of members of the Knull Floral Co., Tampa, Fla., in the new store of this firm, opened recently. The pic- ture indicates clearly how beauty can be marshaled to produce an artistic effect with an aristocratic appearance. Each plant is conservatively placed, yet in such a position as to give its native beauty every advantage. When one steps into this shop the noisy traffic of the street is forgotten, and only the scent of roses and lilies is present. The general effect at the rear of the shop is one of genuine artistry. A person entering the store is immedi- ately conscious of it. The scene repre- sents a hedged balcony, overhung by a white arbor. A large mirror at the rear of the balcony gives the immediate im- pression of a French window, especially in the afternoon, when the glare of the light in the street is subdued. The greenhouses and lath houses op- erated by the firm are show places of the city. Located at Nebraska and Twenty-seventh avenues, they cover fifteen city blocks. A large force of gardeners is kept busy at all times tend- ing the flowers here, as well as the 5-acre farm, Rosedale, near the dam of the Tampa Electric Co., where camphSk irees and nursery stock are growx Visitors are welcome at both places. A cold storage at the rear of the shop is one of the features of this company. During the holiday seasons the storage is used for keeping cut flowers fresh un- til used. During the Easter season alone fully 2,800 roses, besides large (juanti- ties of various sorts of flowers, were stored there. F. A. Kn
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License: Licensed
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
