. Florists' review [microform]. Floriculture. "^TT'^^ * ' ^^W?.>T;:"7^l «»TAW(5?^ ? ;?' i'.i;;j>.J5S»•'r'"!"^ .??f; *?",.; \? ^: T" '.; )' . -'.? f "?:.>ife',>.. i. ?> *.' Mat 15, 1918. The Florists'Review 17 Kjan keep on hand from 1,000 to 1,500 plants and is able to keep them in the best condition. PEIZE WEEATH AT EOSTON. The standing vif^ath shown in the accompanying illimration and executed by F. H. Houghton, of 4 Park street, Boston, Mass., took first prize at the recent market show. The wreath is of pansies ai\d the lower part of Taft ros
. Florists' review [microform]. Floriculture. "^TT'^^ * ' ^^W?.>T;:"7^l «»TAW(5?^ ? ;?' i'.i;;j>.J5S»•'r'"!"^ .??f; *?",.; \? ^: T" '.; )' . -'.? f "?:.>ife',>.. i. ?> *.' Mat 15, 1918. The Florists'Review 17 Kjan keep on hand from 1,000 to 1,500 plants and is able to keep them in the best condition. PEIZE WEEATH AT EOSTON. The standing vif^ath shown in the accompanying illimration and executed by F. H. Houghton, of 4 Park street, Boston, Mass., took first prize at the recent market show. The wreath is of pansies ai\d the lower part of Taft roses. MOTHEES* DAY AT LINCOLN, NEE. Well, in this, the first city to observe Mothers' day, this one was the best yet, even though we had bad weather. Every flower in the city was sold, and of every color. There was as much ?call for colored as for white flowers and it was the easiest big day of the year. Saturday's sales this year were seventy- five per cent of the total Easter Sat- urday sales. All we have to do now is to see that the governor and mayor issue their proclamations, and have the ministers announce it in the churches, and pub- lish a little advertisement, and the crowds come—and it does one's heart and pocketbook good to see them come, whole storefuls at a time, from 8 a. m. until 11:30 p. m., and carry their own packages away, in most cases, so that only the regular delivery help is needed. Now that colored flowers go, and we have got it fixed in people's minds, all we have to do is to hold the price rea- sonable and do the business. As I wrote you years ago, push it.^ I want to «ay The Beview has pushed it and done wonders. Thanks to The Review; long may it live! Chapin Bros. LESSONS OF MOTHEBS' DAY. Chief of the lessons of Mothers' day is that of the power of publicity; sec- ond, the effectiveness of concerted ef- fort. The florists made Mothers' day. But for the florists the lady to whom we are indebted for the beautiful idea would never have got anywher
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