. American bee journal. Bee culture; Bees. 1917 AMERICAN BEE JOURNAL 341 colors are used largely on that ac- count. But you say, "I am no sign ; Very well, get a set of Rcc's adjust- able l)rass stencils with lyj-inch let- ters, which will do very well, and anyone who can daub can make a very good looking sign; at least it wilt do in lieu of something better. If you wanted "Honey" in larger let- ters, which would be still better, you can have a stencil made for the word "Honey," and you have a pretty good outfit for the work. While a stencil sign does not
. American bee journal. Bee culture; Bees. 1917 AMERICAN BEE JOURNAL 341 colors are used largely on that ac- count. But you say, "I am no sign ; Very well, get a set of Rcc's adjust- able l)rass stencils with lyj-inch let- ters, which will do very well, and anyone who can daub can make a very good looking sign; at least it wilt do in lieu of something better. If you wanted "Honey" in larger let- ters, which would be still better, you can have a stencil made for the word "Honey," and you have a pretty good outfit for the work. While a stencil sign does not pos- sess the air of a hand-painted one, it will do very well. The signs that are placed at the stations, near, and in the city limits should be made some- what better, and of your best lumber from the shipping boxes. I paint them with white paint, then letter in red, but sometimes use green on the lettering to give a little better dis- play. It draws more attention than black on white, and that is what we want. A lot of these signs can be made at odd times, and a stock of them kept on hand, and when going any dis- tance with your car (I use a Ford) load in a few and replace any that may have been destroyed, or put up an occasional new one. Don't be afraid of putting up too many. This plan qf advertising is not in- tended to take the place of all oth- ers, and to be the remedy for all the ills of advertising honey, but it ap- peals to a certain class, and can be worked out by the beekeepers them- selves, right in their immediate vi- cinity, helping to advertise honey na- tionally, reaping the benefits of the advertising in their local community, and quite likely capturing some tran- sient trade, also. If every bee- keeper would put this plan into op- eration it would cost little, accom- plish much, and we would see results. The plan I have described appeals mainly to the traveling public. Use little red stickers, also, giving the food value of honey, which, in the writer's opin
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Keywords: ., bo, bookcentury1800, bookdecade1860, booksubjectbees, bookyear1861
