Formar F1 Driver, Karun Chandhok hosts an interview with DriveTribe CEO Jonathan Morris and Chief Marketing Officer, Jim Murray Jones, during the press day of the London Motor Show 2018.


DriveTribe (stylised as D_TRB), is an automotive social media website featuring The Grand Tour presenters, Jeremy Clarkson, James May and Richard Hammond. The website features different automotive-themed 'tribes' which people can create, join, post to, live chat with member of, share content on, and express themselves on. The idea of the site is to have one site for all petrol heads under the sun to come together and share their passions for all things In addition to the tribes of Hammond, May and Clarkson ('Fob Jockeys', 'Carbolics' and 'Jeremy Clarkson's Tribe' respectively), anyone can create their own tribe but any tribe requires ten members before it becomes publicly visible. The website launched in November 2016 with several selected tribe leaders to get things started. These early adopters started their tribes a week ahead of the full release to allow new fan made tribes to reach maturity before the masses are allowed entry. Each tribe has a specific theme and members join whichever tribe fits their personal tastes. The trio were joined by several automotive ech entrepreneur Ernesto Schmitt was the CEO of the website. Financing for DriveTribe came from The Grand Tour producer Andy Wilman, Clarkson, Hammond and May, as well as Schmitt. 21st Century Fox and Breyer Capital have invested respectively $ and $ million in the website. Since the website's release it has made several partnerships with groups like Shifting Lanes, Playbuzz, and Grand Tour Nationcelebrities such as Mark Webber, Damon Hill, and many others.


Size: 4977px × 3219px
Location: ExCel, London, UK
Photo credit: © John Gaffen / Alamy / Afripics
License: Licensed
Model Released: No

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