. Florists' review [microform]. Floriculture. OCTOBB* 8, IWfc The Florists'Review ffiVIEW READERS STILL COMMENDING NEW DRESS sen I III ill lit—U-JU. IHAT th» trade is loyal to Tho Review has long been appqjent — friends are constantly giving the paper a boost—but the regard in which the paper is held^ has never been so widely manifest as since the old, out-of-date pamphlet style of binding was dis- carded. The letters commending the new, up-to-date magazine style of trade journal have come from the four corners of the country. The significance of the many words of approval lies in the evidence
. Florists' review [microform]. Floriculture. OCTOBB* 8, IWfc The Florists'Review ffiVIEW READERS STILL COMMENDING NEW DRESS sen I III ill lit—U-JU. IHAT th» trade is loyal to Tho Review has long been appqjent — friends are constantly giving the paper a boost—but the regard in which the paper is held^ has never been so widely manifest as since the old, out-of-date pamphlet style of binding was dis- carded. The letters commending the new, up-to-date magazine style of trade journal have come from the four corners of the country. The significance of the many words of approval lies in the evidence af- forded that The Review is bought to BEAD and USE. You can lead a horse to water, but you may have difficulty making him drink. Sending a florist a paper is no indication he uses it—that the circulation is worth anything to advertisers. Of course a few adver- tisers still are indifferent, but most of them now want to see the evidence that the paper is READ as well as circu- lated. Such letters as the following are a source of inspiration because they show the trade notes every move: Lebanon, Tenn. The new fall dress is something to be proud of; it shows the paper up at its real value. We have taken The Review for all the ten years we have been in business and feel that to it we owe a great deal of our success. Lebanon Floral Co. Philadelphia, Ps. The last issue of The Review, in its new fall dress, has been received hy us, and we take this opportunity to congratu- late you on the splendid improvement in its ap- pearance. "We have long realizea that The Review was a Magazine, and not a pamphlet, and we are glad to see that you have given it a fitting cover. We have seen a great many trade papers in all lines, but have never seen a "Weekly paper that com- pares favorably with yours. As consistent ad- vert, sers we are pleased iy that the results tn ii 111 n III 11 m 11 in II m=agTtPnnE. Please note that these images are extracted from scanned page images th
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
