Fragrance Lab set up. Fragrance Lab Selfridges, London, United Kingdom. Architect: Campaign, 2014.

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The existing concept store in the south-west corner of the Selfridges had been temporarily transformed into a white laboratory-like space, complete with assistants in lab coats. Inside, visitors were encouraged to interact with various items along a path through the space to create an olfactory picture of their personality.

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Size: 5755px × 2915px
Location:
Photo credit: © Hufton+Crow-VIEW / Alamy / Afripics
License: Licensed
Model Released: No

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