. Coast watch. Marine resources; Oceanography; Coastal zone management; Coastal ecology. seafood marketingâ ⢠600 documented companies ⢠over 200 retail stores ⢠countless new restaurants ⢠worth over $20 million to fishermen ⢠worth $80 million at the retail level. Marketing: growing pains aplenty (Co ed from page i That thing called "marketing" is inextricably tied to the state of the seafood industry which in North Carolina is variously described as being: unsophisticated, unresponsive to consumer needs, fragmented and chaotic; or, profitable, efficient enough and gettin
. Coast watch. Marine resources; Oceanography; Coastal zone management; Coastal ecology. seafood marketingâ ⢠600 documented companies ⢠over 200 retail stores ⢠countless new restaurants ⢠worth over $20 million to fishermen ⢠worth $80 million at the retail level. Marketing: growing pains aplenty (Co ed from page i That thing called "marketing" is inextricably tied to the state of the seafood industry which in North Carolina is variously described as being: unsophisticated, unresponsive to consumer needs, fragmented and chaotic; or, profitable, efficient enough and getting along fine, thank you. Complaints about the state of seafood marketing seem to dominate: Ralph Jarvis, president of the North Carolina Fisheries Association and a processor himself, says the market can't absorb the occassional gluts of a particular species. Of late, he's seen croaker thrown away because prices got so bad. Fish dealer Willie Etheridge III in Wanchese says business, with so many small dealers trying to sell fish, is highly competitive. Seafood distributor Bob Fergus in Wilmington says he can't always get enough seafood from dealers to fill his orders. Retailer Bill Butler in Charlotte says the market is so fragmented he is sometimes forced to buy from as many as 10 different distributors to get the variety he wants. And, he has to take delivery whenever he can get itâeven if it's after church on a Sunday afternoon as a truck passes through on its way to New York from Alabama. It sounds pretty contradictory, but maybe it isn't. The glut Jarvis talks about is a trick of nature, and, since about 60% of the state's seafood is marketed fresh, only a limited amount can be used at any given time. The competition to sell fish reflects the ups and downs of supply, too. But also, fragmentationâ and smallness of most operationsâimply that most dealers can't command a price. Likewise, the scarceness of popular fish out of season (again, because most are handl
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Keywords: ., bookcentury1900, bookcollectionunclibra, booksubjectoceanography
