. Better fruit. Fruit-culture. Page 4 BETTER FRUIT Julij, 1921 Davidson Fruit Company from Hood River in 1898, to Scobel & Day, New York City, and was a solid car of Spitzenburgs. Since then thousands of cars of fruit have followed that daring lead Eastward, even as thousands of sturdy sons, attracted by the won- ders of the Northwest, have flowed in the opposite direction. In 1905 E. H. Shepherd, founder and own- er of Better Fruit until his death in 1916, was manager of the Hood River Apple Growers' Union. In 1906 the millenium presum- ably had come to the fruit industry in the formation


. Better fruit. Fruit-culture. Page 4 BETTER FRUIT Julij, 1921 Davidson Fruit Company from Hood River in 1898, to Scobel & Day, New York City, and was a solid car of Spitzenburgs. Since then thousands of cars of fruit have followed that daring lead Eastward, even as thousands of sturdy sons, attracted by the won- ders of the Northwest, have flowed in the opposite direction. In 1905 E. H. Shepherd, founder and own- er of Better Fruit until his death in 1916, was manager of the Hood River Apple Growers' Union. In 1906 the millenium presum- ably had come to the fruit industry in the formation of the North- Western Fruit Exchange at Seattle. This organization was formed to whip into line every association in the Pacific Northwest, to act simp- ly as a clearing house, or sales head for them. Each district asso- ciation was to retain its individ- uality in everything but sales. Prac- tically all of the marketing asso- ciations in the field went in, but during the next year dissension crept in, and the toboggan of se- cession commenced, which in a few years was the ruination of this first attempt at Northwest unity in mar- keting. From then on, as new districts were opened up, thousands of acres planted to trees, and the real devel- opment of the Northwest fruit in- dustry fell into its stride, district associations were formed by the dozen. The Yakima County Horticul- tural Union came into being, as the first growers' organization in Yak- ima. It was purely co-operative. In 1911, and again in 1917 it passed through reorganization. Today it is functioning as the Yakima Fruit Growers' Association, and is still co-operative. Throughout the Rogue River, Willamette and Spokane Valleys, the Wenatchee and Puyallup dis- tricts, the Bitter Root valley in Montana, and the Boise, Payette and other districts in Idaho, the seed of some sort of co-operation in selling was germinating, fertil- ized by reports of the strength and success of the Citrus Growers' As- sociation of Califo


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