. Hardware merchandising August-October 1912. e basement runs the full length ofthe store. The front is used for the stor-ing of glass and similar lines. Theplumbing and heating workroom is atthe rear. The second storey is used asa general store room. Have an Elevator. The firm did not confine themselves tothe store in securing modern tinning and plumbing departmentare fitted up with the latest tools and machinery. At the rear is an electrical-ly operated elevator which has beenfound a wonderful convenience in mov-ing goods to and from the various de-partments and in looking afte
. Hardware merchandising August-October 1912. e basement runs the full length ofthe store. The front is used for the stor-ing of glass and similar lines. Theplumbing and heating workroom is atthe rear. The second storey is used asa general store room. Have an Elevator. The firm did not confine themselves tothe store in securing modern tinning and plumbing departmentare fitted up with the latest tools and machinery. At the rear is an electrical-ly operated elevator which has beenfound a wonderful convenience in mov-ing goods to and from the various de-partments and in looking after incom-ing and outgoing shipments of goods. A steady business is done in plumbingand tinning work so that the staff em-ployed the year around is of Firm. The firm consists of W. K. Weberwho manages the hardware store andthe office work, H. Wolfhard who looksafter the plumbing department, andGeo. Sehl who has charge of the tin-ning. By this judicious division of re-sponsibility, all branches of the busi-ness get full A view of the interior of the store of H. Wolfhard & Co., Berlin. 101 Typical Western Hardware Stores Two Views are Shown—The First is an Exterior View of a Store of Command-,ing Width—The Second is an Interior View of the Store of an AggressiveFirm. p HE typical hardwareman of the west?*• is virile and aggressive. He hasgreater difficulties to contend with thanthe dealer in the older established sec-tions; and, of course, he has his exclu-sive advantages too. His methods gen-erally smack of the hustling, get-therespirit which characterizes the west. Something of the spirit of the typicaldealer is found in the typical he starts, the western hardware-man has a rough shock for a store. Asthe section grows and the scope of hisbusiness widens, he enlarges his stockand gets in good fixtures. Just as soonas he can, he puts his store on a thor-oughly up-to-date basis. The typical hardware store of thewestern city is large, well l
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