The people's common sense medical adviser in plain English, or, Medicine simplified . gs ; or byediting a medical journal, ostensibly for the advancement ofmedical science, but practically to disjylay titles or |)rofessor-ships, to publish reports which flatteringly allude to cases hehas treated, the mimbcr of capital surgical operations he hasj)erformed, or the distinguished families he is treating. Allthese are but intule^t of adnntisi/if/,—artful, but not relinedtricks, resorle<l to for private announcement. We say to allsucli advertising diplomatists, that these clandestine methods aren
The people's common sense medical adviser in plain English, or, Medicine simplified . gs ; or byediting a medical journal, ostensibly for the advancement ofmedical science, but practically to disjylay titles or |)rofessor-ships, to publish reports which flatteringly allude to cases hehas treated, the mimbcr of capital surgical operations he hasj)erformed, or the distinguished families he is treating. Allthese are but intule^t of adnntisi/if/,—artful, but not relinedtricks, resorle<l to for private announcement. We say to allsucli advertising diplomatists, that these clandestine methods arenot so honorable as a direct pul)lic statement of the intentionsM?id proposals of :i me<rual practitioner, who thereby incurs anindividual responsibility before the law and his fellow-man. 1904. No good reason has ever been assigned why any well-educated, experienced ])hysician may not publish facts and evi-dence to prove his skill, especially when these fire abundant andeoiulusive. The following extract fi;om an able article by the 848 COMMON SEBTSE MEDICAL ADVISER. Fig. Worlds Dispensary.—Counting Ttoom. Rev. Thomas K. Beecher embodies a sound view of the subject,of medical advertising. He says: * * I am glad that thedoctor cured him ; I am glad that the doctor put it in the ])ai)erthat he could cure him. And if any doctor is certain that hecan cure such diseases and dont put it in the paper, I am a pity it would have been had this doctor come to townwith his wealth of science and experience and gone away leavinghim uncured! What a pity jt would have been if he had beenso prejudiced against advertising as to read the responsible cer-tificates of the doctor and give him the go-by as a quack!What are newspapers for, if not to circulate information ?What more valuable information can a newspaper give than totell a sick man where he can be cured ? If a man has devotedhis life and labor to the study of a special class of diseases, thenecessity for his saying
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Keywords: ., bookcentury180, bookdecade1870, booksubjectmedicine, bookyear1876
