Hardware merchandising September-December 1919 . e increased demandis well as the increased cost of production in freighthandling. KEEP AFTER BUSINESS T think, however, that we should not dwell onthe nos-iblc difficulties of the future, but rather makethe best use of the present time in developing man handling paint oueht to carrv on aneducational campaign showing the protective valueof paints in addition to its decorative values Whenthe dealers realize the great value of paints, not alonefor the purpose of protecting and beautifying ofhomes, but also the value of paints in factori
Hardware merchandising September-December 1919 . e increased demandis well as the increased cost of production in freighthandling. KEEP AFTER BUSINESS T think, however, that we should not dwell onthe nos-iblc difficulties of the future, but rather makethe best use of the present time in developing man handling paint oueht to carrv on aneducational campaign showing the protective valueof paints in addition to its decorative values Whenthe dealers realize the great value of paints, not alonefor the purpose of protecting and beautifying ofhomes, but also the value of paints in factories to in-crease the light and conseouent more efficient work-manship, there will be a much bigger field for themto work on to increase their sales. pealers advantage The dealer comes in personal conract with the user of paints continuously and can carry on this education feature from day to day at a verv much lower cost than the manufacturer; and. incidentally. (Continued on page 70) December G, 1919 HARDWARE AND METAL—Advertising Section. 69.
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