The American annual of photography . PORTRAIT. Knaffl & Wit Jimnltm Jimmlof Pliotajraplnj-1917 TITLING NEGATIVES By G. T. HARRIS ITLED negatives are seldom wanted outside apublishing business; to the publisher, however,they are ^ prime necessity. A concise title,neatly and legibly printed is greatly appreciatedby the public who purchase mementoes of theirholiday trips; it is also of great importance in facilitating re-ordering, both by the selling agent and by the purchaser. Howoften does the publisher receive from some unknown personan inquiry I have a view of your number 13977 Dartmoor
The American annual of photography . PORTRAIT. Knaffl & Wit Jimnltm Jimmlof Pliotajraplnj-1917 TITLING NEGATIVES By G. T. HARRIS ITLED negatives are seldom wanted outside apublishing business; to the publisher, however,they are ^ prime necessity. A concise title,neatly and legibly printed is greatly appreciatedby the public who purchase mementoes of theirholiday trips; it is also of great importance in facilitating re-ordering, both by the selling agent and by the purchaser. Howoften does the publisher receive from some unknown personan inquiry I have a view of your number 13977 Dartmoor,Kistvaen, at Metherall, kindly say if you can supply me withsix copies, and the price; or one on similar lines! Once aview leaves the shop-keeper it becomes a potential advertise-ment for its producer, who should make it easy for the buyerto satiate himself or his friends with it. Many ways exist of titling negatives, some of extreme un-tidiness and clumsiness; some with typography too large forthe size of the print, others with it too small. It seldomstri
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Keywords: ., bookcentury1900, bookdecade1910, bookpublishernewyorktennantandw
