. Florists' review [microform]. Floriculture. Primroses and Cyclamens Dressed for St. Valentine's Day. be such as are sent as Valentine's day gifts. A nicely lettered card can tell that orders taken in advance will be delivered at any designated hour on St. Valentine's day. ST. VALENTINE'S DAY. The Stock in Demand. Fortunately for all concerned, the flowers most popular for St. Valentine 's uses are those most abundant at this season of the year. First of all comes the violet; nothing else equals it in popularity for this date. Second choice is the sweet pea, with, of course, a certain proport
. Florists' review [microform]. Floriculture. Primroses and Cyclamens Dressed for St. Valentine's Day. be such as are sent as Valentine's day gifts. A nicely lettered card can tell that orders taken in advance will be delivered at any designated hour on St. Valentine's day. ST. VALENTINE'S DAY. The Stock in Demand. Fortunately for all concerned, the flowers most popular for St. Valentine 's uses are those most abundant at this season of the year. First of all comes the violet; nothing else equals it in popularity for this date. Second choice is the sweet pea, with, of course, a certain proportion of the customers using cattleyas instead of the less ex- pensive flowers. "With the violets go gardenias and valley. Violets are just coming into the spring crop in the early part of Feb- ruary, so that a large supply is as- sured. With many growers the winter- flowering varieties of sweet peas are just coming in, so that these also will be abundant. Cattleyas by the middle of February will not be so plentiful as they have been through January. The crop of Cattleya Trianaj is passing, but it is a misfortune rather than a benefit to have cattleyas too plentiful. A great many flower buyers select orchids merely because tney are orchids and are thought to be something ex- clusive and out of the ordinary. When you cheapen the price of the orchid it loses its value in the eyes of a good many people. Gardenias are now in much heavier supply than they were a year or two ago, for there are many more growers producing them. Of valley there usually is an abundance. Therefore the retail florist can go ahead with his St. Valentine's day prepara- tions with the assurance that there will be good supplies of the most popular flowers and an unlimited supply of bulbous stock to fall back upon should the season's specialties, and the sta- ples, fail to satisfy the demand. Accessories Are Essential. Practically all the St. Valentine's flowers go out in one of two forms. Either they are s
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