. Florists' review [microform]. Floriculture. Apkil 30, 1014. The Florists^ Review 13 in places where life is complex, but where things are taken a little easier ?"the njore the merrier" applies as well to business literature as to other things. The circular brought Frey & Frey plenty of business. It would have made a splendid newspaper advertisement. STABiimO THE BUYING EAELY. Mothers' day, like every other special flower day, brings a big rush at the last minute. Gradually, the trade is finding out that a big bunch of business cannot be transacted in a few hours and that a real
. Florists' review [microform]. Floriculture. Apkil 30, 1014. The Florists^ Review 13 in places where life is complex, but where things are taken a little easier ?"the njore the merrier" applies as well to business literature as to other things. The circular brought Frey & Frey plenty of business. It would have made a splendid newspaper advertisement. STABiimO THE BUYING EAELY. Mothers' day, like every other special flower day, brings a big rush at the last minute. Gradually, the trade is finding out that a big bunch of business cannot be transacted in a few hours and that a really worth-while total demands an «arly start. The reproduction on page 12 of the advertisement of Jacob Schulz, reduced to one-fourth its original size, shows how that enterprising Louisville retailer •tarted the business early last season. The advertisement appeared three days before Mothers' day. It was followed by an advertisement making a special •offer for Mothers' day—a general as- sortment of flowers and plants, without a word about white carnations. It was demonstrated that the people buy what they are told to buy—that it is just as easy to sell boxes of mixed cut flowers as it is boxes of white carnations. BY RUBBER STAMP. One of the simplest methods of ad- vertising Mothers' day is that em- ployed last season by the Idle Hour Nurseries, Macon, Ga. A neat rubber stamp was procured some weeks ahead of Mothers' day and on everything that went out in the two weeks before the ovent there was a reminder of the ap- proaching call for flowers. It worked so well that this year the stamp will be used again. This is what it will say: MOTHERS' DAY Sunday, May 10, 1914. Please let ns have your orders early. "SOLD ; Full-page advertisements have come into fashion in many cities, but the one reproduced on this page was the first any florist ever had published in the newspapers of Texarkana. G. W. Mof- fett and P. W. Mackley, who own the Majestic Floral C
Size: 1262px × 1980px
Photo credit: © Library Book Collection / Alamy / Afripics
License: Licensed
Model Released: No
Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
