Advertising and selling : principles of appeal and response . .SIXCYLINDER. MnDUU M. S»W F iR TCiURISGCAR. OR ROADSTLR. FRANKLIN COMMERCIAL CARS INCLUDE MATIC-TIRED DELIVERY WAGONS. PATROLS, AM6ULANCLS. OMNIBUSESAND BEAUTY OF DESIGN, LUXURIOUS RIDING. LIGHT TIRE ECONOMY, ARE DISTINGUISHING FRANKLINFEATURES. THE MOST NOTABLE FEATL^RE HOWE\ER. ISTHE AIR-COOLED MOTOR AND RECENT IMPRO\ EMENTS HAVEMADE IT THE MOST REMARKABLE DEVELOPMENT IN AUTO-MOBILE MOTOR DESIGN. WHEN WRITING FOR OUR NEWCATALOGUE ASK ALSO \NKL
Advertising and selling : principles of appeal and response . .SIXCYLINDER. MnDUU M. S»W F iR TCiURISGCAR. OR ROADSTLR. FRANKLIN COMMERCIAL CARS INCLUDE MATIC-TIRED DELIVERY WAGONS. PATROLS, AM6ULANCLS. OMNIBUSESAND BEAUTY OF DESIGN, LUXURIOUS RIDING. LIGHT TIRE ECONOMY, ARE DISTINGUISHING FRANKLINFEATURES. THE MOST NOTABLE FEATL^RE HOWE\ER. ISTHE AIR-COOLED MOTOR AND RECENT IMPRO\ EMENTS HAVEMADE IT THE MOST REMARKABLE DEVELOPMENT IN AUTO-MOBILE MOTOR DESIGN. WHEN WRITING FOR OUR NEWCATALOGUE ASK ALSO \NKL1N ENGINE-. FRANKLIN AUTOMOBILE COMPANY SYR,\CUiSE N Y Illegibility Resulting erom the Exclusive Use of CapitalLetters in Reading Matter Designed to Hold the ReadersAttention. dentation of paragraphs and even of every otherline in the printed matter is found to facilitate theprocess of reading. 3. We have already seen that we tend to find182 FEELING TONE OF CONTENT meaning in the tops rather than in tlio bases ofthings. This is particularly true in reading. In all sections/Ae result the same Cfean.£V£N Healat LEAST Cost M^WMI^WWM^ u NDER a/icondltiooa and in all secHoas, Under- Following Ihe municipal eiamrle of Mlnoeapolls .?» ore happily the same —c/ean. In heating her sheiter houses, New York has alsc fn beat at ic»it pombla cost. Just imagine Instiled Underfeed boilers la Zoological Garder dtiog a tea-room bouse In MIchigaa for Stb. Buildings, because Underfeed heat is cAcdpesfaiK A saving of one-half to two-thirds of coal bills each year is assured 6y BecK-miuamson Underfeed HEATING 1? WARM AIR U STEAM-HOT WATER SYSTEMS rURNACES-I)OILERS
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Keywords: ., bookcentury1900, bookdecade1910, bookpublishernewyo, bookyear1913
