. Better fruit. Fruit-culture. MICHAEL SIMONS, J. P., L). L., GLASGOW Simons, Shuttleworth & Co., Liverpool; Garcia, Jacobs & Co., London; Simons, Jacobs & Co., Glasgow advertisement, or possibly by all of these methods, is not ready to make a deal, but because the buyer is not ready. The buyer has his own reasons, many of which are most excellent and all of them good from his point of view. To the man who for years has handled barreled stock only and who has built up a profit- able and satisfactory business in them, the taking on of boxes means a possibly dangerous innovation. He
. Better fruit. Fruit-culture. MICHAEL SIMONS, J. P., L). L., GLASGOW Simons, Shuttleworth & Co., Liverpool; Garcia, Jacobs & Co., London; Simons, Jacobs & Co., Glasgow advertisement, or possibly by all of these methods, is not ready to make a deal, but because the buyer is not ready. The buyer has his own reasons, many of which are most excellent and all of them good from his point of view. To the man who for years has handled barreled stock only and who has built up a profit- able and satisfactory business in them, the taking on of boxes means a possibly dangerous innovation. He knows his trade and is convinced that the lower- priced barrel will meet all requirements and prove a safe investment. Naturally he sticks to them. He is in business for proiit, not as a philanthropist, and he handles that which appeals most strongly to him from a profit standpoint, just as the producer markets in the way that looks most advantageous to him and regardless of the fellow at the other end, and the failure of the distributor to sell to him is no discredit to the distributor. Nor is the fact that owing to changed conditions the small dealer becomes ready for a deal and is "landed" by a producer for a car any discredit to the distributor, but rather it tends to show the result of his systematic effort to "educate" the buyer up to the commodity instead of any neglect of him. Successful distribution is not like a problem in mathemat ICS, that may be successfully solved by anyone knowing the rule, nor can it be learned from books. Whether it is an art or a science might be open to discission, but one thing is certain, and that is that only he who "knows the game" will succeed, and success will come only in such measure as he does know the game and "plays" it. There are no rules. Each operates his business according to his own light and ability, and even then the "race is not to the swift," but to the safe, sane and con-
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