Canadian grocer July-December 1908 . h by a dyspepticsalesman with a makes-little-difference-to-mc-whether-you-take-it-or-leave-it ex-l)ression, who, believing his whole mis-sion is performed, stands glaring athim, waiting for his decision ? (To be continued.) THE NAME SINKS IN. Perhaps no fact has been morethoroughly proven than the factthat the name of a well-advertis-ed article records itself on themind unconsciously, whether thereader will or no. When an ad-vertiser talks up his goods to anaudience composed of the peoplewho are destined to handle them,his name becomes as familiar tothe tra


Canadian grocer July-December 1908 . h by a dyspepticsalesman with a makes-little-difference-to-mc-whether-you-take-it-or-leave-it ex-l)ression, who, believing his whole mis-sion is performed, stands glaring athim, waiting for his decision ? (To be continued.) THE NAME SINKS IN. Perhaps no fact has been morethoroughly proven than the factthat the name of a well-advertis-ed article records itself on themind unconsciously, whether thereader will or no. When an ad-vertiser talks up his goods to anaudience composed of the peoplewho are destined to handle them,his name becomes as familiar tothe trade as are the names of cer-tain soaps and pills to the publicgenerally ^he traveler carryingsamples of goods well advertisedin the trade press has an easierand more profitable time than theman selling unknown goods. THE CANADIAN GROCER The Original Package IngersoU Cream Cheese IN BLOCKSSpreads Like Butter KEEP IN A COOL PLACE Ingersoll IS ALWAV&SOFT IMTCXTUNCOISTINCTIN FLAVOR(ano »VCftV ^AnrtcLCCAM e c CONtUMtO AVOIDIMITATIONS. I S O r T NAT CREAMY CON* SISTCNCV WMICN IS^O PbCASINC TO TM e TASTC. 4 # ASK FOR ANO INSIST ON CCTTINej TM e ORIOINAb Ingersoi FOR SALE EVERYWHERE There is only one INGERSOLL CREAM CHEESE in blocks. It is known favorablyEVERYWHERE for the quality never changes. It is constantly in demand byEVERYONE for its distinct flavor, soft texture and creamy consistency. IT REALLYSPREADS LIKE BUTTER. To the trade it carries a guaranteed profit and an activeand mcreasing sale. BEWARE OF THE IMITATOR AGENTS: Mason & Hickey, Winnipeg, Man. W. J. Youeil, Toronto, Tei. College 5032 The J. A. McLean Produce Co., Ltd., Toronto W. H. Dunn, Esq., Montreal Robt. Colwell, Halifax, Wm. Forbes, Ottawa Gyrus King, Hamilton J. A. Wilson, London J. B. Renaud & Co., Quebec R. R. Rankin, St. John, Baird & Peters, St^ John, The Riley Ramsay Co., Port Arthur. Order from any wholesale grocer, our agents, travellers or from ONLY THE ORIGINAL PACKAGE MANU


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