Marketing (September-December 1908 & January-December 1909) . plate was hand etchtd. N OTE the clean, square, sharp dot, the smooth, deep de-pression where etched and the uniform quality of the machine etched plate as compared with the hand etched. WE CLAIM ^| That half-tones etched by our Acid Blast Process are 100 per cent,deeper than hand etched plates. ^ That the impression is cleaner, the tonevalues truer, and the life of the cut much longer. CJ That they producebetter effecls than hand etched plates on the same quality of paper, makingpossible a great saving in cost of stock on c
Marketing (September-December 1908 & January-December 1909) . plate was hand etchtd. N OTE the clean, square, sharp dot, the smooth, deep de-pression where etched and the uniform quality of the machine etched plate as compared with the hand etched. WE CLAIM ^| That half-tones etched by our Acid Blast Process are 100 per cent,deeper than hand etched plates. ^ That the impression is cleaner, the tonevalues truer, and the life of the cut much longer. CJ That they producebetter effecls than hand etched plates on the same quality of paper, makingpossible a great saving in cost of stock on close jobs. ^ That electros andstereos from Acid Blast Plates are much sharper and cleaner than arepossible from the old style. Ask your electrotyper. We are the only firm in Canada equipped withthe Levy Acid Blast Etching Machines The Toronto Engraving Company Limited 92-94 Bay Street, Toronto Dec, 1908 Economic Advertising 35 - Look at the Pictures They are made direct from micrographstaken by Mr. Louis E. Levy, inventor of Levy Acid Blast Etching Machines. Cross section of a half-tone plate, hand etched. Cross section of a half-tone plate, machineshowing the shallow etch and ragged shape etched, by the Levy Acid Blast process. Com-of the half-tone dot. pare them closely, and N OTE the extreme depth, the strong conical shape, andthe absence of undercutting on the machine etchedplate. Shallow, ragged, undercut dots are the inher-ent faults of the hand etched plate. ? LINE CUTS ======= Practically all that has been said about half-tones is equallytrue of line cuts, and the difference is even more apparent tothe naked eye. Our Acid Blast Line Cuts make an ordinaryzinc etching look like an accident. ^f All our line etchingsand half-tones up to 100 line screen are etched by this process,and printers everywhere who are interested in getting and givinggood value should send us a trial order. The Toronto Engraving Company Limited 92-94 Bay Street, Toronto 36 Economic Advertising Dec,
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Keywords: ., bookcentury1900, bookdecade1900, bookidmarketing1909toro, booksub
