. The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction . ven the boiling water could not spot it white or harm it in the slightest. Thats why Valsparred floors are sodesirable—to clean them you simply The Vvmsla TTiar Wont Turn Whit* wash them with hot water—even hotsoapy water. Thus our friend thoroughly satisfiedhimself on two points— Fint, that our adver-tising claims for Val-spar are true, andSecond, that he gotValspar Varnish on hisfloor ai ordered. And so, this man, like man
. The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction . ven the boiling water could not spot it white or harm it in the slightest. Thats why Valsparred floors are sodesirable—to clean them you simply The Vvmsla TTiar Wont Turn Whit* wash them with hot water—even hotsoapy water. Thus our friend thoroughly satisfiedhimself on two points— Fint, that our adver-tising claims for Val-spar are true, andSecond, that he gotValspar Varnish on hisfloor ai ordered. And so, this man, like many others who havetested Valspar, decided then and there to usenothing else when varnish was may be had from most good paintand vaniish dealers. You ivill knoiu luhereto buy it by the large posters in the Jeaters-vjinJonxis Special Trial Offer Seed iu ten ccnis in sumps and we will forward a imall canof Valvar, enough to Bnish a small cbair or table. VALENTINE & COMPANY, 450 Fourth Avenue, New York City Largesl Manu/aclurers of High-gradt VamuKea in Uit WorldNew York Chicato ...ot \/Al-EK|TINrC „.. Boston Toronto VArINISHLO ESTABUSHED 1852. Hes in ThatChair Because He never slopped growing. Right now, he igetting ready to swing bigger deals than ever before Im going to follow the presidents lead. Im going to prepare myself to swing bigdeals, too. Im going to make myself a power in thi$business. Im going to get hold of the knowledge andthe training that other men are using to makethemselves successful. Im going to enroll, today, for the ModernBusiness Course and Service that the presidentis always talking about. Here are a few of the presidents who are usingand recommending the Modern Business Courseand Service: H. C. Osborn, President. Ameri-can Multigraph Sales Company; S. G. Mc-Meen, President, Columbus Railway & LightCompany; George D. Locke, President, Kan-sas City and Memphis Railway Company ; Hardy, President, Rock Falls Manufactur-ing Company;
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Keywords: ., bookcentury1900, bookdecade1910, bookidtypo, bookpublishernewyork
