. The Kodak Salesman. cumstances. , suggestion are ynmsto oflVr frmu tiiiif To time, to aiii your new customer in making themost and best use of his cameraand thereby maintain his interest. Then there is Kodakery—of tre-mendous importance in this con-nection. Its very purpose is to pro-mote permanent enthusiasm forpictures and to prove that thecamera olfers fascinating diversionyear after year. It explains newphases of photography and showshow the field is ever widening. Itdescribes new accessories and de-vices, bound to keep up the camer-ists interest. And. above all, ittells how t
. The Kodak Salesman. cumstances. , suggestion are ynmsto oflVr frmu tiiiif To time, to aiii your new customer in making themost and best use of his cameraand thereby maintain his interest. Then there is Kodakery—of tre-mendous importance in this con-nection. Its very purpose is to pro-mote permanent enthusiasm forpictures and to prove that thecamera olfers fascinating diversionyear after year. It explains newphases of photography and showshow the field is ever widening. Itdescribes new accessories and de-vices, bound to keep up the camer-ists interest. And. above all, ittells how to get good pictures. You cant afford to have a cus-tomer neglect his camera and avoidyour counter after a few you cant afford to havehim miss Kodaki ri/. Fill out thecoui)on when he buys his camera,mail it to us the same day. Thentherell be little danger of indiffer-ence on his part because the freesubscription to Kodakerif will seeliini safelv throukdi the first vear. 15 5r/ie KODAK SALESMAN >^t. Just the other day, Sammy, 1read in Printers Ink a prettystriking proof of the value of hand-ling advertised goods. This partic-ular article concerned itself with asalesman on the road rather thanone back of the counter but thefacts hold good for l)oth. A certain advertising managerwoke up to the fact one day that liiscompany wasn t advertising enoughto say so and that it was up to himto justify his job. He didnt do itwith pen and ink but hat and otlier words he went out in theterritory to investigate. But firsthe went into a jewelry store andbought a small stop Avatch thatcould easily be concealed in thepalm of his hand. Then in companyAvith the firms star salesman hevisited six prospects and the watditold him the following story. By actual timing the salesmanwas forced to spend twenty minutesof the first interview, nineteen of thesecond, twenty-eight of the third,thirty-four of the fourth, sixteenof the fifth and thirty-seven of thesixth simply and sol
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Keywords: ., bookcentury1900, bookdecade1910, bookidkodaksalesman192122canauo
