. Florists' review [microform]. Floriculture. N USUAL conditions dur- inj^ and since the war have brought the retail florist face to face with the cold facts concerning money, its necessity, its use and abuse, and the penalty for disregarding any of these. It is only within recent years that the florist, no matter in which branch of the trade engaged, has had the regard for the fundamentals of business that he should, and has come to see what has been ac- complished by other successful busi- ness firms and to visualize their meth- ods. It had been the custom to neglect the idea of collecting m
. Florists' review [microform]. Floriculture. N USUAL conditions dur- inj^ and since the war have brought the retail florist face to face with the cold facts concerning money, its necessity, its use and abuse, and the penalty for disregarding any of these. It is only within recent years that the florist, no matter in which branch of the trade engaged, has had the regard for the fundamentals of business that he should, and has come to see what has been ac- complished by other successful busi- ness firms and to visualize their meth- ods. It had been the custom to neglect the idea of collecting money for value received, so long as the other party was a good fellow. The feeling was .strong that some day he would pay, and rather then suggest payment, the habit was such that statements were seldom rendered. The possibility of demanding pay- ment was never heard of, and rare in- deed were the occasions when drastic- action was counte- nanced. Among retail- ers it was nothing un- usual to find that fifty per cent of the custom- ers allowed their ac- i'.ounts to run from one to two years, thirty- five per cent from two to five years, and fully fifteen per cent from five to ten years. To offset this, the growers were compelled to wait for their money, not the same length of time, but always sev- eral months. The first few months of each year were devoted to paying accounts due from the previous vear. Handicap. Such methods were unsound and doomed to failure those who followed them. They were the underlving cause of the reduced prosperity of florists and formed the major .reason for their non- progressiveness a n d their lack of success. The average business man devoted a small portion of his time to his business, compared By CHARLES F. BOYLE. with the average florist, and was emi- nently more successful. No other busi- ness would permit privileges of credit such as were allowed the retail florist's custouK^r. It has always been the feeling that to approach a customer for mone
Size: 1566px × 1595px
Photo credit: © Library Book Collection / Alamy / Afripics
License: Licensed
Model Released: No
Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
