. The American florist : a weekly journal for the trade. Floriculture; Florists. 392 The American Florist. Sept. 14, Modern Flower Shop Methods. Paper by A. Langc, read at a meeting of the Chicago Florists' Club. September 5, 191S. The retail florist's business requires undivided attention. New ideas and in- spirations are necessary to the mainte- nance of a successful flower shop; cus- tomers demand new creations, superior service and alert and courteous sales- people. One of the greatest assets is specialty of plateau baskets, was man- ager. These were usually arranged in six or eight sectio


. The American florist : a weekly journal for the trade. Floriculture; Florists. 392 The American Florist. Sept. 14, Modern Flower Shop Methods. Paper by A. Langc, read at a meeting of the Chicago Florists' Club. September 5, 191S. The retail florist's business requires undivided attention. New ideas and in- spirations are necessary to the mainte- nance of a successful flower shop; cus- tomers demand new creations, superior service and alert and courteous sales- people. One of the greatest assets is specialty of plateau baskets, was man- ager. These were usually arranged in six or eight sections, each of different flowers. One day, I mentioned the beau- tiful baskets I had seen in this win- dow to Mr. Farrell, and I am leaving what he said in reply to your Imagina- tion. The retail business is to quite an ex- tent at present, and will be. for the. ROSLYN, PA, Vegetables Grown With Sweet GROWERS. Pea» at Adolph Farenwald's. the neat arrangements of stock throughout the store, keeping baskets, wreaths, jardinieres and novelties clean so as always to be presentable to customers, while flowers, the most im- portant item, should at all times be ar- tistically arranged in neat vases, the faded foliage removed and the stems clean. The retail branch of the trade has made wonderful progress during the past 10 years and must continue to maintain its importance or it will be classed among the so-called non-essen- tial industries and florists must comply with the various government orders and respond to campaigns for carrying on war work. Let us also consider our immediate business problems. The wholesaler has for many yeai-s received orders from acquaintances, or persons, who, should they be refused by him, would natur- ally patronize the retailer. This busi- ness, taken by the commission man, has been termed as "red violet", and I be- lieve that an understanding could be maintained so that the wholesaler would turn these orders to the retailer, perhaps on a commiss


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Keywords: ., bookcentury1800, bookdecade1880, booksubjectfloriculture, bookyea