Shekha, 25 years with a business management degree, decided in 2019 to transform her passion into a reality and opened her perfume shop. Nevertheless, she struggled to maintain her business due to social norms. "Because I'm a woman working in this field; they'd always say that I should be staying at home," Shekha Said. USAID supported Shekha with Job Coaches that encouraged her to keep going with her business and provided her with proper equipment to enhance her locally made products, such as perfume oils and perfume spray bottles. "I was approached by USAID job coaches in Mosul Bazar who as
Shekha, 25 years with a business management degree, decided in 2019 to transform her passion into a reality and opened her perfume shop. Nevertheless, she struggled to maintain her business due to social norms. "Because I'm a woman working in this field; they'd always say that I should be staying at home," Shekha Said. USAID supported Shekha with Job Coaches that encouraged her to keep going with her business and provided her with proper equipment to enhance her locally made products, such as perfume oils and perfume spray bottles. "I was approached by USAID job coaches in Mosul Bazar who asked me about my work and remarked that it was a nice business because it was handmade and used only natural ingredients." Said Shekha. "Thanks to USAID, now I'm receiving customers from all over Mosul to buy from my shop," Shekha added. Photo credit: DCEO, June 2022.
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Keywords: iraq
