. Florists' review [microform]. Floriculture. Advertising Signs, a Number of Which Are Used by a Boston Retail Florist flowers. Stem the ends of the chiffon and stretch between or over the flow- ers, and set the stemmed end as with flowers or foliage. One more touch: Between the center and either the right or left-hand wire of the easel, and planted on the inside edge of the wreath frame, erect a group of fern leaves, which are now scattered about on the design. Group them to resemble a small fern plant growing against the wires and over the edge of the piece. This will cut off the view of the
. Florists' review [microform]. Floriculture. Advertising Signs, a Number of Which Are Used by a Boston Retail Florist flowers. Stem the ends of the chiffon and stretch between or over the flow- ers, and set the stemmed end as with flowers or foliage. One more touch: Between the center and either the right or left-hand wire of the easel, and planted on the inside edge of the wreath frame, erect a group of fern leaves, which are now scattered about on the design. Group them to resemble a small fern plant growing against the wires and over the edge of the piece. This will cut off the view of the wires where they are most prominent and will throw the easel into a more indefinite background. Gertrude Blair. ADVEBTISINa A BETAILEB. At Pittsfield, Mass., a rich little city in a beautiful country, Eobert L. Smith and S. G. Barnes have built up a pros- perous retail trade at 40 Fenn street. Some of the means taken to bring their store to the attention of the pub- lic are described in the following let- ter from Mr. Barnes: "Presuming that various experiences of tradespeople are valuable to all, the liberty has been taken of sending a few photographs of some of our methods of advertising, which have been employed this spring and summer. "We can hardly speak too highly in praise of the value of billboard ad- vertising. Our poster, shown in the illustration, was made up in such a way that it would be in keeping with all of our advertising, by using our stock form of printing in script 'The Flower Shop.' The color was green on a white background, with black ad- dress and phone number. This poster was comparatively of small expense, most distinctive and attractive. By persistent use of these posters, placed in the best locations in Pittsfield and throughout Berkshire county, we found the results to be most pleasing. "The other illustration shows what, in our opinion, is a rather new de- parture for a florist, a roadside seat. The same color scheme of green was mai
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