. Erechtheus: a tragedy. y the origin of individual compo- 21 How to be Successful Working for Corporations in Europe Erfolgreith arbeilen bei US-Gesellschaften in Europa nents of the goods. Almost insurmount-able trade barriers can be erected due tothe ECs nearly unlimited possibilities tointerpret these rules and lacking multilat-eral agreements. However, this potential-ly negative influence on foreign trade could and should indeed lead to moreinvestment to overcome these barriers. Europe and Germany will certainlyremain an attractive site for invest-ments in the future, just
. Erechtheus: a tragedy. y the origin of individual compo- 21 How to be Successful Working for Corporations in Europe Erfolgreith arbeilen bei US-Gesellschaften in Europa nents of the goods. Almost insurmount-able trade barriers can be erected due tothe ECs nearly unlimited possibilities tointerpret these rules and lacking multilat-eral agreements. However, this potential-ly negative influence on foreign trade could and should indeed lead to moreinvestment to overcome these barriers. Europe and Germany will certainlyremain an attractive site for invest-ments in the future, just because of thehuge purchasing power of the European Common Market and the political andeconomic opening towards the east. How-ever, Europe will increasingly have tocompete against other regions, for exam-ple, the Pacific Rim or Canada and Mexi-co now that NAFTA has been passed. 22 How to be Successful Working for Corporations in Europe Erfolgreich arbeiten bei US-Gesellschatten in Europa 60 50- 40 30- 20 10- Mio. DM. I I I I I I I I ■ 1 ■ I ■ 1 I ■ I • 1 ■ I ^rTT^T^rT^T^ 70 72 74 76 78 80 82 84 86 88 90 92 Entwicklung der US-Direktinvestitlonenin der Bundesrepublik Deutschland Development of Direct Investmentin the Federal Republic of Germony (1970-1992) Quellen/Sources: Survey of Current Business, Department of Commerce ZafilungsbilanzstoHstik, Deutsche Bundesbonk Berechnungen/Computations: Dullmaier 23 How to be Successful Working for Corporations in Europe Erfolgreich arbeiten bei US-Gesellschatlen in Europa Entwicklung der US-DirektInvestitionenin der Bundesrepublik Deutschland Development of Direct Investmentin the Federal Republic of Germany (1970-1992) Quellen/Sources: Survey of Current Business, Department of Commerce Zohlungsbitanzstotistik, Deutsche Bundesbank Berecfinungen/Computations; Dullmaier 40 30- 20- 10 mil. $
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