Vin Mariani (French: Mariani's wine) was a tonic and patent medicine created circa 1863 by Angelo Mariani, a French chemist who became intrigued with coca and its economic potential after reading Paolo Mantegazza?s paper on coca's effects. In 1863, Mariani started marketing a wine called Vin Tonique Mariani (? la Coca du P?rou) which was made from Bordeaux wine treated with coca leaves (cocaine). Known as the father of the modern poster, Jules Ch?ret (1836 ? 1932) was a French painter and lithographer. He worked on everything from theater to advertising. Here advertising the ap?ritif, Quinq


Vin Mariani (French: Mariani's wine) was a tonic and patent medicine created circa 1863 by Angelo Mariani, a French chemist who became intrigued with coca and its economic potential after reading Paolo Mantegazza?s paper on coca's effects. In 1863, Mariani started marketing a wine called Vin Tonique Mariani (? la Coca du P?rou) which was made from Bordeaux wine treated with coca leaves (cocaine). Known as the father of the modern poster, Jules Ch?ret (1836 ? 1932) was a French painter and lithographer. He worked on everything from theater to advertising. Here advertising the ap?ritif, Quinquina Dubonnet, Ch?ret has drawn on one of his compositional standbys: an attractive and fashionably dressed young woman holding a bottle of the advertised product.


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Photo credit: © The Protected Art Archive / Alamy / Afripics
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Keywords: cheret, cocaine, dancer, drink, lady, medicine, patent, quack, tonic, wine, woman