. Florists' review [microform]. Floriculture. JLOfilSTS' MAKING HAY WHILE ^ THE SUN SHINES Filled ivith confidence as the result of the largest season's business on record, the Trade is making preparations for Easter on a greater scale than ever before. The only thing that dampens our enthusiasm is the absence of certain kinds of stock heretofore relied on for this big special flower F ever there was a class of men trained more than an- other to practice that old precept, "Make hay while the sun shines," we are that class, we who deal in plants and flowers. And we all are getti
. Florists' review [microform]. Floriculture. JLOfilSTS' MAKING HAY WHILE ^ THE SUN SHINES Filled ivith confidence as the result of the largest season's business on record, the Trade is making preparations for Easter on a greater scale than ever before. The only thing that dampens our enthusiasm is the absence of certain kinds of stock heretofore relied on for this big special flower F ever there was a class of men trained more than an- other to practice that old precept, "Make hay while the sun shines," we are that class, we who deal in plants and flowers. And we all are getting ready for Easter with a whole- hearted enthusiasm that in- dicates a unanimous belief that the third week of April, 1919, will be the "sun- niest" we ever have known. This has been a record season for all of us who were able to carry on in the face of the obstacles imposed by the war; not the largest, perhaps, in quan- tity of stock produced or handled, but the largest in point of money value and, with many, largest in point of profit. The growers never have had so good a season as this one and those who felt obliged to close part of their houses because of the fuel restriction or other difficulties have done splendid work in getting their idle glass back into production. Big Business. While retailers have fared less well, perhaps, than growers, their prin- cipal trouble has been to obtain as much stock as they needed; the only limits to demand were those set by the reduced supply of flowers and the higher prices which were a natural corollary. There has been no let- up in flower selling from October to April; the boom began with the epidemic that swept the country last autumn and the heavy demand has continued steadily all season. It was by far the greatest Christmas the trade ever has known, limited only by the possibility of sup- plying flowers, and the readiness with which the public paid the higher prices was a revelation to the large number of florists who ha
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
