Cinema News and Property Gazette (1912) . em. Another great point in connection with the American lar> e pro-ductions is that through the exchange system they are able to ensurea guaranteed sale of output for their own market which leaves thesimplest of problems of cost v. income to be worked out by therespective companies. With such guarantees as these it is fairlyeasv to interest capitalists to invest the necessary money in theindustry, which is a great factor. Conversation drifted into other channels. We touched uponpolitics and sociology ; we discussed together the commercialoutlook as


Cinema News and Property Gazette (1912) . em. Another great point in connection with the American lar> e pro-ductions is that through the exchange system they are able to ensurea guaranteed sale of output for their own market which leaves thesimplest of problems of cost v. income to be worked out by therespective companies. With such guarantees as these it is fairlyeasv to interest capitalists to invest the necessary money in theindustry, which is a great factor. Conversation drifted into other channels. We touched uponpolitics and sociology ; we discussed together the commercialoutlook as affecting the countrys welfare ; education came in forattention ; and we agreed upon the importance of maintaining theapprenticeship svstem at all costs, in the interests of employerand employee alike. In lact, I had a very pleasanttime in Mr. Reeds company,and my only regret is thatI am unable to spare the spaceto record one-half the thingshe said. *Jot&*&*vt>uiu> , I9I2. THE CINEMA. 11 i r! I OUR PORTRAIT GALLERY. n. MR. ERNEST REED, Oj the Charles Urban Trading Company, Ltd. URBANORA. 12 THE CINEMA. July, 1912. r


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Keywords: ., bookcentury1900, bookdecade191, bookpublisherlondon, bookyear1912