Hardware merchandising October-December 1910 . ssistance in selling MON-ARCH Ranges by working directly with yourcustomers. Not by simply mailing a few dis-connected circular letters to a promiscuous list,but by a good application of salesmanship onparties who have given some indications of beingin the market for a range, thus making sales youotherwise would not get. We originated thisplan of assistance several years ago. It has beencopied by other manufacturers, but never suc-cessfully, for it can apply only to MONARCHRanges—a line of one quality throughout—fromwhich our selling arguments are
Hardware merchandising October-December 1910 . ssistance in selling MON-ARCH Ranges by working directly with yourcustomers. Not by simply mailing a few dis-connected circular letters to a promiscuous list,but by a good application of salesmanship onparties who have given some indications of beingin the market for a range, thus making sales youotherwise would not get. We originated thisplan of assistance several years ago. It has beencopied by other manufacturers, but never suc-cessfully, for it can apply only to MONARCHRanges—a line of one quality throughout—fromwhich our selling arguments are taken. We have plenty q/ evidence to support every claim set forth here and we ask any dealer who will concede that thereis a possibility for his trade in ranges to be improved, to write us for our catalogue, prices and full informationregarding OUR PLAN of Ranges are now delivered from warehouse stock at Winnipeg with prices quoted that point. MALLEABLE IRON RANGE CO. Beaver Dam, Wisconsin 17 Hardware and metal. IMPERIAL OXFORD RANGE 100 SERIES One of the prime favorites from the Gurney-Oxford line. Being featured in our advertising throughout all these special good points—which appeal to every user of a cast iron range. 1. The new Imperial for coal has our new Patented reversible grate, with interlocking teeth. It has much moreair apace, producing the greatest amount of heat for fuel consumed. 2. The fire travel is directed so that half the heat must travel around the front of the oven. This does away withthe old difficulty of range ovens, where most of the heat is usually at the back. 3. The firebox is oval No dead corners for clinkers to lodge in. 4 All fire linings and grates are removable without disturbing anything else If your customer wants to burnwood part of the time, show him how quickly the change can be made. Wood firebox takes a 24-inch stick. 5. Large pouch feed door for broiling. 6. All the nickel lifts off, a great
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Keywords: ., bookcentury1900, booksubjectbu, booksubjectimplementsutensilsetc
